Rahma Baradji
STUDIO DOOMÉ ⎜ Brand Designer & Art Director
New to Contra
Rahma is ready for their next project!
ABOUT THE PROJECT ISME (Institut Supérieur des Métiers de l'Éducation) is a training institute dedicated to the development and enhancement of educational practices. Its core mission is to provide a reliable, demanding, and structuring framework to support teachers with method, clarity, and benevolence.
THE GOAL & AMBITION
The challenge was to design a brand identity that strikes a very specific and essential balance: it needed to feel institutional without being rigid, serious without being distant, and highly structured while remaining accessible to its audience.
THE SOLUTION & EXECUTION
We crafted a visual identity that embodies academic excellence and approachability. The design system leverages clean typography and a strong, recognizable logo that anchors the institute's authority. The use of a deep, professional color palette (notably the striking green) reinforces trust and reliability, ensuring the brand commands respect while remaining welcoming for educators.
DELIVERABLES
- Brand Strategy & Positioning
- Visual Identity & Logo Design
- Institutional Branding
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ABOUT THE PROJECT
Yéma Productions is an association dedicated to cultural production and broadcasting. Led by its founder, Gaëtan, the organization focuses on bringing diverse cultural projects to life and sharing them with a wider audience.
THE GOAL & AMBITION
The primary objective of this project was to completely structure and professionalize the organization's visual image. As the association grew, it needed a brand presence that accurately matched the high ambitions and quality of its cultural initiatives.
THE SOLUTION & EXECUTION
We designed a cohesive and highly identifiable visual identity system that reflects the project's true ambitions. A key focus during the design process was versatility: the new branding is fully adaptable, seamlessly translating from physical print materials like event posters to digital environments, with a specific focus on their Instagram presence.
DELIVERABLES
Visual Identity
Social Media Design (Instagram Strategy)
Print Assets (Event Posters)
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ABOUT THE PROJECT
Maison bōgō is an Afro-contemporary brand that explores the deep connections between culture, heritage, memory, daily gestures, and graphic design. Through highly symbolic objects such as notebooks, papers, and writing tools, the brand celebrates West African cultures, highlighting their vibrant, intimate, and deeply rooted essence.
THE GOAL & AMBITION
In a world saturated with speed and constant stimuli, the ambition was to carve a completely different path for maison bōgō: one dedicated to slowness, leaving a trace, and the beauty of deliberate gestures. The objective was to visually translate this profound, poetic philosophy into a tangible and elevated brand experience.
THE SOLUTION & EXECUTION
We developed a comprehensive brand strategy and visual identity that honors the brand's intentional and culturally grounded values. The design language reflects the intimate connection to West African heritage while maintaining a contemporary aesthetic. This thoughtful identity was then seamlessly extended into a tailored social media strategy, ensuring that every digital interaction echoes the brand's dedication to slowness and artistic memory.
DELIVERABLES
- Brand Strategy
- Visual Identity & Branding
- Website Design
- Product Photography & Art Direction
- Social Media Strategy & Design
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ABOUT THE PROJECT
Sémaya is a natural skincare brand centered around a signature ingredient: sesame from Mali. The brand offers minimalist, transparent, and versatile products designed for a simple, authentic, and skin-respectful approach to beauty.
THE GOAL & AMBITION
The objective was to craft a visual universe that draws nourishment from Malian heritage and traditional artisanal know-how, while projecting an elegant and soothing vision of skincare. The challenge was to beautifully balance deep cultural roots with a clean, modern aesthetic suitable for the premium cosmetics industry.
THE SOLUTION & EXECUTION
Through a complete rebranding, we translated Sémaya’s core values of transparency and simplicity into a refined visual identity. The design approach highlights the authenticity of the ingredients and the brand's heritage, creating a calm and elevated presence. This cohesive aesthetic was then extended to a comprehensive social media strategy, ensuring the brand's elegant voice resonates seamlessly across all digital touchpoints.
DELIVERABLES
- Brand Identity & Rebranding
- Visual Strategy & Creative Direction
- Social Media Design & Curation
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