Rahma Baradji
STUDIO DOOMÉ ⎜ Brand Designer & Art Director
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ABOUT THE PROJECT
Maison bōgō is an Afro-contemporary brand that explores the deep connections between culture, heritage, memory, daily gestures, and graphic design. Through highly symbolic objects such as notebooks, papers, and writing tools, the brand celebrates West African cultures, highlighting their vibrant, intimate, and deeply rooted essence.
THE GOAL & AMBITION
In a world saturated with speed and constant stimuli, the ambition was to carve a completely different path for maison bōgō: one dedicated to slowness, leaving a trace, and the beauty of deliberate gestures. The objective was to visually translate this profound, poetic philosophy into a tangible and elevated brand experience.
THE SOLUTION & EXECUTION
We developed a comprehensive brand strategy and visual identity that honors the brand's intentional and culturally grounded values. The design language reflects the intimate connection to West African heritage while maintaining a contemporary aesthetic. This thoughtful identity was then seamlessly extended into a tailored social media strategy, ensuring that every digital interaction echoes the brand's dedication to slowness and artistic memory.
DELIVERABLES
- Brand Strategy
- Visual Identity & Branding
- Website Design
- Product Photography & Art Direction
- Social Media Strategy & Design
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ABOUT THE PROJECT
Sémaya is a natural skincare brand centered around a signature ingredient: sesame from Mali. The brand offers minimalist, transparent, and versatile products designed for a simple, authentic, and skin-respectful approach to beauty.
THE GOAL & AMBITION
The objective was to craft a visual universe that draws nourishment from Malian heritage and traditional artisanal know-how, while projecting an elegant and soothing vision of skincare. The challenge was to beautifully balance deep cultural roots with a clean, modern aesthetic suitable for the premium cosmetics industry.
THE SOLUTION & EXECUTION
Through a complete rebranding, we translated Sémaya’s core values of transparency and simplicity into a refined visual identity. The design approach highlights the authenticity of the ingredients and the brand's heritage, creating a calm and elevated presence. This cohesive aesthetic was then extended to a comprehensive social media strategy, ensuring the brand's elegant voice resonates seamlessly across all digital touchpoints.
DELIVERABLES
- Brand Identity & Rebranding
- Visual Strategy & Creative Direction
- Social Media Design & Curation
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Sama Waliss — Contemporary African Heritage Brand Identity
ABOUT THE PROJECT
Sama Waliss is a premium leather goods brand driven by a strong vision: to create elegant, functional pieces rooted in a deep cultural identity. The brand is dedicated to highlighting traditional West African craftsmanship, with a specific focus on the intricate Senegalese rabal weaving.
THE GOAL & AMBITION
The core ambition of this project was to radiate contemporary African elegance on a global scale. Sama Waliss aims to be both accessible and international, targeting modern travelers in airports and major global cities. The challenge was to design a brand identity that bridges ancestral heritage with a high-end, travel-ready aesthetic.
THE SOLUTION & EXECUTION
We developed a bold and rooted visual identity system. By reimagining traditional weaving patterns into a sleek, geometric logotype and brand mark, we gave Sama Waliss a distinctive voice. The rich color palette (deep burgundy, gold, and earthy greens) elevates the brand's premium positioning. The project encompassed a holistic rollout, ensuring consistency across all touchpoints, from physical packaging to digital presence.
DELIVERABLES
- Brand Strategy & Visual Identity
- Logo & Custom Brand Mark Design
- Pattern & Graphic Element Creation
- Packaging Design (Boxes & Labels)
- Digital & Social Media Assets
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