The Ordinary Glycolic Acid: Multi-Use Product Demo (UGC Spec Ad)
A self-shot, self-edited UGC spec ad for The Ordinary's Glycolic Acid Toning Solution, reframing a face-focused product as a full-body skincare solution. Built to full ad-structure: emotional hook, problem framing,...
Recipe-format UGC built for pantry, dairy, and wellness brands. Multi-angle shoot (top-down, side, hero), hands-only, scripted voiceover, diegetic ASMR audio mix. Demonstrates product-in-frame integration with readable labels at peak retention.
29 sec · 9:16 · Shot on iPhone · Edited in Edits App by Meta
Spec UGC concept for a portable Bluetooth speaker - created unbriefed as a tech portfolio piece.
Shot across two locations (park and balcony) to show the product in both outdoor and everyday-use contexts. The cut moves through beauty shots, a full feature demo: power on, pairing,...
Instructional / How-To - DIY Compost Bin | Sustainable Home
A step-by-step how-to on building a 2-tier compost bin from
food-grade buckets, shot for a small-apartment audience.
Filmed, edited and captioned by me. The brief I set myself was to
teach a full build in under 90...
A short introduction to who I am and how I work.
I'm a Toronto-based UGC creator making hook-first video for beauty,
wellness, home and app brands. My background is in project management
and marketing, so I work well from a brief, take direction, and hit
deadlines. I also have a...