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Hedvig Brekke's avatar
Hedvig Brekke
Paris, France
Creative Direction & Digital Strategy for Emerging Brands
Creative Direction & Digital Strategy for Emerging Brands
Cover image for Maison IX – Digital CRO Agency Brand & Product Suite
Maison IX – Digital CRO Agency Brand & Product Suite
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Cover image for Calestra Brand Strategy and Creative Direction
Calestra Brand Strategy and Creative Direction
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Cover image for Calestra Website Redesign for Narrative Commerce
Calestra Website Redesign for Narrative Commerce
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Cover image for Calestra – Visual Worldbuilding via Pinterest
Calestra – Visual Worldbuilding via Pinterest
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Bijikrishna Majhee's avatar
Bijikrishna Majhee
Bhubaneswar, India
Assocate Product manager, requirements gathering market rese
New to Contra
Assocate Product manager, requirements gathering market rese
Cover image for Informed Purchase Flow for Non-Returnable
Informed Purchase Flow for Non-Returnable Items — Amazon A UX case study on why customers feel blindsided after buying non-returnable items on Amazon — the root cause wasn't the return policy itself, but weak visibility and late discovery during a fast, skim-heavy mobile checkout. I segmented users into 4 buyer types, traced the issue to specific root causes (passive visibility, late discovery, mobile UX constraints), and scoped a low-effort MVP — a clear "non-returnable" badge shown across listing, cart, and checkout, plus a mandatory confirmation step — backed by a North Star Metric (drop in post-delivery dissatisfaction contacts) and a recovery path for edge cases. Skills: Problem framing · User segmentation · Root cause analysis · MVP scoping · Metrics design
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Cover image for This is Setu, an AI-powered missing
This is Setu, an AI-powered missing person identification platform designed for police departments and NGOs. The objective is to reduce the time taken to identify missing people while ensuring no family is contacted based solely on an AI prediction. Setu is designed as a regional pilot for Odisha, enabling police stations and verified NGOs within the state to collaborate on missing person identification.
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Cover image for Growing Nykaa's Tier 2/3 User
Growing Nykaa's Tier 2/3 User Base — Budget-First Shopping Experience A market-expansion case study addressing why Nykaa struggles to convert users in India's tier 2/3 cities — trust deficit, price sensitivity, and choice overload get in the way more than budget alone. I mapped the problem across 3 city-specific personas, designed and RICE-scored 5 solution concepts (from localized homepages to trial-size SKUs), and defined a North Star Metric — 3x growth in tier 2/3 active users within 15 months — backed by supporting metrics and honest tradeoffs on pricing, margins, and rollout sequencing. Skills: CIRCLES framework · User personas · RICE prioritization · Metrics design · Tradeoff analysis
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Cover image for Distilled verbose project details into
Distilled verbose project details into scannable portfolio card format Distilled verbose project details into scannable portfolio card format Designing Memory That Holds — ChatGPT Constraint Prioritization A product case study tackling a real UX problem: ChatGPT loses track of user-stated rules and preferences as conversations grow long, breaking trust and forcing repetition. I mapped the problem across 4 user personas, designed and prioritized 6 solution concepts, and defined a North Star Metric (Constraint-Held Session Rate) to measure success — then built it out as a live, interactive case study site. Skills: Problem framing · User personas · Prioritization · Metrics design · CIRCLES framework Live site: designing-memory-that-holds.vercel.app (http://designing-memory-that-holds.vercel.app)
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Rishni Perera's avatar
Rishni Perera
Colombo, Sri Lanka
Product Experience & Adoption Strategist (UX+LXD+AI+Growth)
Product Experience & Adoption Strategist (UX+LXD+AI+Growth)
Cover image for TaaS Platform Usability Enhancement for Infor
TaaS Platform Usability Enhancement for Infor
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Cover image for AI-Powered LMS: Enhancing Career Transformations
AI-Powered LMS: Enhancing Career Transformations
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Cover image for Is your product experience aligned
Is your product experience aligned with your growth goals? Do you want to understand what's holding adoption back, how to fix it, and how to create experiences that drive engagement and growth? As my career evolved from Designer to Product Experience & Adoption Strategist, I realized that many products don't struggle because they lack features—they struggle because users fail to realize value quickly enough. See how I identified experience and adoption gaps in a Generative AI product using my PX Adoption Engine™ Framework. 👉 Read the case study: https://rishniperera.com/scaling-product-experiences-adoption-in-generative-ai/
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Cover image for Embrace Different: A Supportive Digital Platform
Embrace Different: A Supportive Digital Platform
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Darren Osborne's avatar
Darren Osborne
Sydney NSW 2000, Australia
Digital Marketing, AI Automation, UX, SEO, CRO, Leadership
Digital Marketing, AI Automation, UX, SEO, CRO, Leadership
Cover image for A1 Roof Racks Product Page Development
A1 Roof Racks Product Page Development
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Cover image for Up The Combi | Apple Cider Vinegar Drinks
Up The Combi | Apple Cider Vinegar Drinks
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Cover image for Home
Home
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