Freelance Medical WritersFreelance Medical Writers
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Orbix Studio's avatar
Orbix Studio
maxDhaka, Bangladesh
UX-led product design & dev agency for b2b saas and AI
    $25k+
    Earned
    1x
    Hired
    217
    Followers
JITTER_EXPERT

expert

UX-led product design & dev agency for b2b saas and AI
Cover image for Wellnest Healthcare UI UX | Mobile App | Orbix Studio
Wellnest Healthcare UI UX | Mobile App | Orbix Studio
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Cover image for Real estate dashboards are usually
Real estate dashboards are usually built for data entry. Aurex Living was built for decision-making. $873,42.39 total revenue. 1,269 completed deals this month. $276K sold, $346K rented. Property cards, agent tracking, map view, average sale value trending +10% - every number a real estate operator actually needs, on one clean white canvas. Check it out (https://dribbble.com/shots/27350201-Aurex-Living-Real-Estate-Dashboard-Design)
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1.9K
Cover image for Most people set a budget
Most people set a budget once and forget it exists until it's too late. This dashboard was designed to fix that. Weekly spending at $24,200, up 12.5% from last month. Monthly budget at $38,543 with 75% already allocated. Budget goals tracked by category salary, investments, freelance, and others each with a completion percentage and a dollar target that makes progress visible before the month ends. The group contribution panel takes it further. Four members. One shared budget of $5,000. Taylor completed. Morgan at 70%. Quinn at 45%. Jamie cancelled. A collaborative finance tool that makes shared budgeting feel as clean as personal budgeting should. Upcoming bills electricity, internet, grocery listed before they hit. A spending breakdown table that shows exactly what was budgeted, what was spent, and how much is left in every category. This is what budget management looks like when the design treats users like they actually want to be in control of their money. Does this feel like a dashboard that would change how a team manages their finances together? 👇 Designed by Orbix Studio Tools: Figma #DashboardDesign #FintechUI #BudgetApp #UIDesign #WebDesign #ContraFreelance #ProductDesign #SaaSUI
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3.6K
Cover image for Aurum - Brand Identity System When
Aurum - Brand Identity System When Aurum came to me, they had a name and a vision a studio that wanted to feel deliberate, architectural, and unapologetically bold in every space it touched. No logo, no system, just a line that stuck with me from our first conversation: "every wall is a decision." That phrase became the seed for the entire identity. I started with the simplest possible geometry a square split by a triangle and built the mark from a strict construction grid so it would hold its proportions at any size, from a business card to a building-mounted sign. Once the mark was locked, I stripped the palette down to black, white, and grey. No color to hide behind just contrast, shadow, and negative space doing the work. From there, the system grew outward: letterpress-style stationery with generous shadow and texture, exterior signage designed to read cleanly against brick and daylight, a minimal mobile app screen, and a tote bag that turned the brand's own tagline into a quiet piece of merchandise. Every touchpoint had to pass the same test does it still feel like Aurum at this scale, in this material, from this distance? The result is an identity that's confident without shouting restrained enough for a business card, strong enough for a wall. Curious how I'd approach building out a system like this for your own brand want to talk through it?
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1.7K
Medical Writer(2)
Aimen Arij's avatar
Aimen Arij
proGujranwala, Pakistan
SEO strategies and websites for growing brands
    5.0
    Rating
    51
    Followers
SEO strategies and websites for growing brands
Cover image for You’re an excellent doctor. But can
You’re an excellent doctor. But can patients find you on Google? Your website shouldn’t just explain what you do. It should help the right patients discover you. A great medical practice can still struggle to grow when potential patients can’t find it online. That’s where medical SEO content makes a difference. I help healthcare brands turn complex medical topics into evidence-based, patient-friendly, SEO-optimized content that builds trust and improves search visibility. From medical blogs and service pages to condition guides and website content, I write with both patients and search engines in mind. 📈 Better visibility 🩺 Stronger patient trust 🔎 More opportunities to be discovered ✍️ Content backed by credible research If you're a doctor, healthcare brand, clinic, or medical company looking to grow online, let’s talk. Your expertise deserves to be found. #MedicalWriter #MedicalSEO #HealthcareMarketing #SEOContentWriter #MedicalContentWriter #HealthcareSEO #ContentMarketing #SEO #HealthcareMarketing #Contra
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Cover image for Prime Lab Peptides needed high-quality
Prime Lab Peptides needed high-quality scientific content that could educate readers, establish credibility, and strengthen its position as a trusted resource in the peptide and wellness industry. I was responsible for creating research-driven content, developing scientific illustrations, and ensuring every article was supported by credible medical literature.
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Cover image for I led the healthcare SEO
I led the healthcare SEO content strategy for Vita Bella, a wellness and longevity brand specializing in hormone optimization, weight management, and preventive care. My role included keyword research, content planning, topical authority development, and SEO-focused content creation. By building content around patient search intent and core service areas, I helped strengthen the brand's online authority, improve search visibility opportunities, and create a scalable content framework designed for long-term organic growth and patient trust.
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Cover image for Raymond Lee Jewelers | Shopify
Raymond Lee Jewelers | Shopify E-commerce Website Development & SEO Growth Project Overview I worked on the Raymond Lee Jewelers e-commerce website, helping build and optimize its online presence in the luxury jewelry market. The goal was to create a professional, user-friendly shopping experience that showcased the brand's jewelry collections, strengthened its digital visibility, and helped turn website visitors into qualified leads and potential customers. Beyond the website itself, I focused on building a strong foundation for long-term organic growth through strategic content planning, SEO optimization, and a customer-focused website experience. What I Managed 1. Shopify Website Development & Store Setup I worked on developing the e-commerce website on Shopify, focusing on creating a polished digital storefront that reflected the brand's luxury positioning. This involved organizing the website structure, improving product presentation, and ensuring visitors could navigate the store and explore its offerings with ease. 2. SEO Strategy & Website Optimization I focused on improving the website's search visibility by aligning its content and structure with relevant search intent. My SEO work included keyword research, on-page optimization, metadata, content organization, and opportunities to strengthen the website's organic discoverability. 3. Content Marketing & Strategic Planning I managed content planning with a focus on creating useful, relevant content around jewelry, diamonds, buying considerations, and related customer questions. The objective was to attract people actively researching jewelry products, build trust with potential buyers, and support the customer journey from discovery to inquiry. 4. Product & Category Content Optimization I focused on making website content more informative and search-friendly while maintaining the brand's premium tone. This meant prioritizing clarity, relevant keywords, product discoverability, and content that helped customers make more informed purchasing decisions. 5. Conversion-Focused Website Experience Traffic alone does not grow an e-commerce business. I also considered how visitors interact with the website, how easily they can find relevant products, and how the overall experience can encourage inquiries and purchase consideration. Challenges & My Approach One of the key challenges in luxury jewelry e-commerce is standing out in a competitive market where customers research products carefully before making high-value purchases. My approach combined website development, SEO, and content strategy rather than treating them as separate activities. I focused on creating a strong website foundation, aligning content with search intent, improving product and category discoverability, and supporting the journey from organic search to customer inquiry. Results & Business Impact Within the first few months, the website began attracting increased traffic and generating incoming leads, demonstrating encouraging momentum for its online growth. The project reflects my approach to e-commerce growth: building more than a visually appealing storefront by combining Shopify, SEO, content marketing, and conversion-focused thinking to support measurable business outcomes. Skills & Services Shopify E-commerce Website Development E-commerce SEO Keyword Research & Search Intent Analysis On-Page SEO & Metadata Optimization Content Strategy & Content Marketing Product and Category Content Optimization Website Structure & User Experience Organic Traffic Growth Lead Generation Strategy Conversion-Focused Optimization The goal: Build a stronger online presence for Raymond Lee Jewelers and create a foundation for sustainable organic traffic, customer inquiries, and e-commerce growth.
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Medical Writer(3)
Uduak Eti's avatar
Uduak Eti
Abuja, Nigeria
I help health brands write content anyone can understand.
New to Contra
I help health brands write content anyone can understand.
Cover image for 𝐖𝐡𝐞𝐧 𝐌𝐚𝐤𝐢𝐧𝐠 𝐇𝐞𝐚𝐥𝐭𝐡 𝐈𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐒𝐢𝐦𝐩𝐥𝐞
𝐖𝐡𝐞𝐧 𝐌𝐚𝐤𝐢𝐧𝐠 𝐇𝐞𝐚𝐥𝐭𝐡 𝐈𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐒𝐢𝐦𝐩𝐥𝐞 𝐌𝐚𝐤𝐞𝐬 𝐈𝐭 𝐋𝐞𝐬𝐬 𝐀𝐜𝐜𝐮𝐫𝐚𝐭𝐞 In this article, I looked at a problem in health communication that's easy to miss: simpler doesn't always mean better. Good health writing isn't about deleting every hard word. It's about knowing what you can simplify, what needs to stay, and how to explain it without losing accuracy. That's how I approach health writing: researching the issue, looking beyond the obvious problem, and turning complex information into something clear, accurate, and useful to the intended audience. Link to the article. (https://www.linkedin.com/pulse/when-making-health-information-simple-makes-less-accurate-uduak-eti-hbxif) Health communicators are often advised to make information simple, and that counsel is right. But what if some health information becomes misleading precisely because we simplified it too much? Let's agree that medical terms can be confusing for patients who are anxiously searching online for answers. However, people should not need medical degrees to understand information about their health. Still, there's a serious problem we don't talk about enough. Sometimes, making health information simpler can make it less accurate. This is not because simplicity is bad. It happens when information is simplified poorly. Some words carry more meaning than we realise, and careless simplification can distort meaning or create misinformation. Take, for example, the words 'serious' and 'severe'. In our conversations every day, these words can sound interchangeable. But in a medical context, replacing one with the other may change what the information communicates. In adverse event reporting, 'severe' describes how intense a symptom or event is, while 'serious' describes the clinical consequences for the patient, such as hospitalisation, disability, or death. Many medical terms are used because they have specific meanings in clinical, research, or regulatory settings. So the problem is not that health information contains difficult words. The issue is not knowing which difficult words to replace and which technical terms to keep. Replacing a technical term can make a sentence easier to read, but it can also change or weaken its meaning. 𝐖𝐡𝐲 𝐝𝐨𝐞𝐬 𝐭𝐡𝐢𝐬 𝐡𝐚𝐩𝐩𝐞𝐧? Part of the reason is straightforward: simpler information is often easier for people to understand, remember, and act on. Health communicators want their intended audience to understand the key message. Too much information can be overwhelming. Patients may have different levels of knowledge and health literacy, and they may be stressed, ill, short on time, or not familiar with medical terms. They may also be dealing with uncertainty. In those situations, health communicators may reduce the number of ideas and focus on the main points that the audience needs to know. Technical terms can be a barrier for people who do not know medical language or have limited access to healthcare or medical support. Health communicators help reduce these barriers by making information more accessible. They consider differences in literacy, language, age, disability, and social background. The format itself also plays a role. A poster, text message, or social media post cannot contain a full research paper. Writers may also have strict word or character limits to work with. When information has to be shared in different languages, translation adds more choices to make. And in a health emergency, there is often not much time to create clear messages that people can quickly understand and act on. Also, what an organisation wants to achieve affects what they say. For example, a health campaign might focus on telling people what to do rather than explaining every detail about the issue. Health communicators have to choose what information the audience needs right away and what can be shared later. That makes health communication more than a writing exercise: it is a process of selection. When we decide what to leave out, how do we know we haven't left out something that changes the meaning? 𝐖𝐡𝐚𝐭 𝐝𝐨𝐞𝐬 𝐭𝐡𝐞 𝐞𝐯𝐢𝐝𝐞𝐧𝐜𝐞 𝐫𝐞𝐯𝐞𝐚𝐥? Research shows two things that are both true: medical jargon confuses patients, but we still need precise technical terms to keep information safe and accurate. It also shows that using simple, everyday words helps people who are not experts to understand and act on health advice. That's why the WHO recommends plain language. If you simplify too much, though, you can lose important details, change the meaning, and make it harder for people to make informed decisions. So good health communication needs to be clear and interesting, but still accurate. The aim is not to make it as simple as possible. It is to make it as easy to understand as possible without changing what it actually means. 𝐖𝐡𝐚𝐭 𝐬𝐡𝐨𝐮𝐥𝐝 𝐰𝐞 𝐝𝐨 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭𝐥𝐲? How do we actually do that? Keep the medical term, but add a translation. For example, 'Myocardial infarction (heart attack).' Keep the numbers, the doses, the warnings, but give context to understand them. Use short sentences, clear headings, and examples. Have a subject matter expert review that the main actions and warnings are still correct. This could be a clinician, pharmacist, or other specialist. Test the information with people from the intended audience to see if they understand what it means and what they need to do. When writing, ask yourself, 'Could I use another word for this without changing its meaning?' If you can, use a simple word. If you can’t, keep the technical term and explain it. 𝐍𝐨𝐭 𝐚𝐥𝐥 𝐜𝐨𝐦𝐩𝐥𝐞𝐱𝐢𝐭𝐲 𝐜𝐨𝐦𝐞𝐬 𝐟𝐫𝐨𝐦 𝐰𝐨𝐫𝐝𝐬 Sometimes health information is hard because of the words we use. But often it's hard because the science itself is uncertain. Scientific findings are often a work in progress as science continues to evolve. A treatment may help some people, but not everyone. This is because health advice often focuses on chances, not guarantees. And what works for one group might not work for another. A screening test can detect disease early, but it can also give false-positive or false-negative results. It may also find something that would never have caused harm. Good communication also depends on the audience. What they need to know, their cultural background, and how they will use the information matter too. If we remove those differences just because they feel 'too complicated', we have not made the information clearer. We have only changed what we are actually saying. Our job is not to remove complexity. It is to help people understand the parts of it that matter. 𝐒𝐨𝐮𝐫𝐜𝐞𝐬 World Health Organization. Use Plain Language. Communicating for Health. https://www.who.int/about/communications/understandable/plain-language World Health Organization. WHO Strategic Communications Framework for Effective Communications. https://www.who.int/docs/default-source/documents/communicating-for-health/communication-framework.pdf Centers for Disease Control and Prevention. Develop & Test Materials. Health Literacy. https://www.cdc.gov/health-literacy/php/develop-materials/develop-test-materials.html International Council for Harmonisation. E2A: Clinical Safety Data Management: Definitions and Standards for Expedited Reporting. European Medicines Agency. https://database.ich.org/sites/default/files/E2A_Guideline.pdf
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Cover image for 𝐂𝐥𝐞𝐚𝐫 𝐄𝐧𝐨𝐮𝐠𝐡 𝐭𝐨 𝐑𝐞𝐚𝐝, 𝐍𝐨𝐭
𝐂𝐥𝐞𝐚𝐫 𝐄𝐧𝐨𝐮𝐠𝐡 𝐭𝐨 𝐑𝐞𝐚𝐝, 𝐍𝐨𝐭 𝐂𝐥𝐞𝐚𝐫 𝐄𝐧𝐨𝐮𝐠𝐡 𝐭𝐨 𝐀𝐜𝐭 This article looks at why plain language alone isn't always enough to make health information clear and useful, and how we can help people really understand it by testing with intended audiences, being specific about what to do, using examples that fit their culture, and checking understanding with teach-back. This piece shows how I take complex health research and turn it into clear, practical content that helps readers understand what health information means and what to do with it. Link to the article. (https://www.linkedin.com/pulse/clear-enough-read-act-uduak-eti-bcule) People don’t always struggle with health information and services because they can’t read. Health information can be medically accurate and easy enough to read, yet still fail to help people understand what it means or what they should do. We often talk about health literacy as though it is simply about communication between doctors and their patients or about medical writers developing written materials in plain language. Health literacy begins in early childhood, long before a child can read or write. Children develop it through interactions with caregivers, family members, schools, and communities. It involves the ability to find, understand, evaluate, and use health information and services to make informed health-related decisions and take appropriate action for ourselves and others. People can misunderstand health information even when it's written in plain, simple language because understanding depends on more than just simple words and short sentences. 𝐅𝐚𝐜𝐭𝐨𝐫𝐬 𝐓𝐡𝐚𝐭 𝐀𝐟𝐟𝐞𝐜𝐭 𝐇𝐨𝐰 𝐖𝐞 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 Plain language can reduce misunderstanding, but it doesn't put an end to it. It can make it easier to understand risks, recognise misinformation, and respond to warnings about severe weather or environmental hazards. Several factors can affect how someone understands and uses a health message. A person’s health literacy skills can affect how easily they find, understand, and act on information. However, understanding does not depend on individuals alone. Healthcare organisations also shape whether people can understand and act. Different cultures hold different beliefs about sickness, risk, and treatment, and these beliefs can affect how people understand health information. A reader may struggle to understand a health message when they are unfamiliar with the language, when there is a translation error, or when vague wording is used. Medical terms and instructions can also confuse a patient, even when the information uses clear and simple words. Information about dosage should specify the amount to take and when to take it. Numbers can be especially tricky to understand. People may interpret a ‘50% increase in risk’ very differently from ‘risk rises from 2 in 1,000 to 3 in 1,000,’ even though both describe the same relative change. The second example makes the actual difference easier to see. Pain, fear, stress, time pressure, and information overload can affect attention, memory, and decision-making. These factors show why plain language is important, but not always enough. 𝐃𝐨𝐧'𝐭 𝐀𝐬𝐬𝐮𝐦𝐞: 𝐂𝐡𝐞𝐜𝐤 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 For health communication to be effective, professionals and writers should combine plain language with practical ways of checking understanding. Be specific about what you want people to do. Instead of saying ‘Take twice daily’, say ‘Take one tablet in the morning and one in the evening’, when that schedule is appropriate for the medicine. Explain symptoms, side effects, and warning signs using simple examples. It is also important to use the language your intended audience prefers and understands, along with culturally relevant examples. Before you publish, test your written materials with members of the intended audience. Ask them what they think the message is about, what they will do next, and which parts remain unclear. Teach-back is a way to check whether the information was understood. It tests whether the explanation was clear; it is not a test of the patient. Ask the person to explain, in their own words, what they understand and what they will do. For example: ‘I want to be sure my explanation was clear. Can you please tell me how you will take this medication when you get home?’ 𝐂𝐨𝐧𝐜𝐥𝐮𝐬𝐢𝐨𝐧 Plain language is a good starting point, but clear words do not always guarantee clear understanding. We should not assume that people understand us simply because we have explained something clearly. A better test is whether they understood what we meant, know what to do next, and can act on it. 𝐒𝐨𝐮𝐫𝐜𝐞𝐬 World Health Organization (WHO). Low health literacy is costing health (2025). https://www.who.int/publications/i/item/B09619 Centers for Disease Control and Prevention (CDC). Plain Language Materials & Resources. https://www.cdc.gov/health-literacy/php/develop-materials/plain-language.html Swedish Agency for Health Technology Assessment and Assessment of Social Services (SBU). Interventions to Promote Health Literacy in Children, Adolescents, and Supporting Adults (2025). https://www.sbu.se/en/publications/sbu-kartlagger/interventions-to-promote-health-literacy-in-children-adolescents-and-supporting-adults/ NIH/PMC. Health promotion through reading in the first thousand days (2025). https://pmc.ncbi.nlm.nih.gov/articles/PMC12716577/
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Cover image for 𝐂𝐀𝐍 𝐀 𝐌𝐎𝐒𝐐𝐔𝐈𝐓𝐎 𝐆𝐈𝐕𝐄 𝐘𝐎𝐔
𝐂𝐀𝐍 𝐀 𝐌𝐎𝐒𝐐𝐔𝐈𝐓𝐎 𝐆𝐈𝐕𝐄 𝐘𝐎𝐔 𝐇𝐈𝐕?🦟 A mosquito bites someone with HIV, then bites you… So what next? Many people believe mosquitoes can spread HIV from one person to another. 𝐓𝐡𝐢𝐬 𝐢𝐬 𝐟𝐚𝐥𝐬𝐞. Mosquitoes transmit several diseases, but HIV isn't one of them. HIV spreads when certain body fluids from a person with HIV enter another person's body. These include blood, semen, pre-cum, vaginal fluids, rectal fluids and breast milk. It's mainly transmitted through sex, sharing needles or other injection equipment, and in some cases from parent to child during pregnancy, birth or breastfeeding. 𝐇𝐨𝐰𝐞𝐯𝐞𝐫, 𝐚 𝐦𝐨𝐬𝐪𝐮𝐢𝐭𝐨 𝐛𝐢𝐭𝐞 𝐢𝐬𝐧'𝐭 𝐨𝐧𝐞 𝐨𝐟 𝐭𝐡𝐨𝐬𝐞 𝐫𝐨𝐮𝐭𝐞𝐬. Knowing how HIV is actually transmitted helps us protect ourselves based on facts, rather than fear. But wait... If a mosquito drinks blood from someone with HIV, isn't that blood still inside it? And when it bites you, doesn't it inject it into you? Here's what actually happens. A mosquito doesn't inject the blood of the last person it bit into its next victim. Its mouthparts have separate channels for sucking blood and releasing saliva. When she bites, she draws your blood through one channel and injects saliva through another. The saliva helps keep your blood flowing so she can feed. So no, she's not injecting someone else's blood into you. She's injecting her saliva. 𝐀𝐧𝐝 𝐇𝐈𝐕 𝐢𝐬𝐧'𝐭 𝐭𝐫𝐚𝐧𝐬𝐦𝐢𝐭𝐭𝐞𝐝 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐦𝐨𝐬𝐪𝐮𝐢𝐭𝐨 𝐬𝐚𝐥𝐢𝐯𝐚. There's another problem for HIV: a mosquito simply isn't the right environment for it to multiply. HIV is a little picky. It needs specific human immune cells to make more copies of itself. Mosquitoes don't have those cells. So the virus can't infect mosquitoes. Instead, once HIV gets into a mosquito, it is broken down and digested in its stomach. Scientists have found no evidence that mosquitoes transmit HIV to humans, even in places where both mosquitoes and HIV are common. 𝐓𝐡𝐞 𝐬𝐢𝐦𝐩𝐥𝐞 𝐭𝐫𝐮𝐭𝐡? HIV needs the right human cells to multiply. A mosquito simply doesn't have what it needs. 𝐒𝐨 𝐦𝐨𝐬𝐪𝐮𝐢𝐭𝐨𝐞𝐬 𝐝𝐨 𝐧𝐨𝐭 𝐬𝐩𝐫𝐞𝐚𝐝 𝐇𝐈𝐕. And that's one less health myth to worry about. What's a health myth you believed for years before finding out it wasn't true? #HealthWriting #PublicHealth #Research #Healthcare #ContentWriting #HealthEducation #MedicalWriting #HealthCommunication #Contra
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Cover image for 𝐁𝐞𝐟𝐨𝐫𝐞 𝐘𝐨𝐮 𝐂𝐚𝐥𝐥 𝐈𝐭 𝐀𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧-𝐒𝐞𝐞𝐤𝐢𝐧𝐠,
𝐁𝐞𝐟𝐨𝐫𝐞 𝐘𝐨𝐮 𝐂𝐚𝐥𝐥 𝐈𝐭 𝐀𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧-𝐒𝐞𝐞𝐤𝐢𝐧𝐠, 𝐀𝐬𝐤 𝐖𝐡𝐚𝐭 𝐭𝐡𝐞 𝐏𝐞𝐫𝐬𝐨𝐧 𝐈𝐬 𝐓𝐫𝐲𝐢𝐧𝐠 𝐭𝐨 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐞 A public health article exploring how suicidal distress can be misunderstood as attention-seeking, and how we can learn to recognise when someone is struggling and respond with more care. This piece reflects my ability to communicate sensitive health issues by combining storytelling, evidence, and practical guidance in a way that is human, clear, and easy to understand, while helping readers think differently about how they respond to people in distress. Link to the article. (https://www.linkedin.com/pulse/before-you-call-attention-seeking-ask-what-person-trying-uduak-eti-qgxve?utm_source=share&utm_medium=member_ios&utm_campaign=share_via) I've lost count of the number of people I've seen joke about suicidal thoughts or even past attempts, as though suicide were something to laugh about or a game people needed to play. One of those times, a friend told me a disturbing story about himself. He laughed as he told it, as though it were nothing. He had joked about being tired of life. But what he described afterwards was not a joke. He had gone out alone late at night to an isolated road, hoping something would happen that would end his life. When nothing did, he returned home. The following night, he tried again. He returned home disappointed. And when he told me about it, he laughed it off as though he were recounting an unfortunate incident rather than telling me how close he had come to dying. I remember the laughter. Not because it made the story less disturbing, but because it made me think about how easily distress can be disguised, dismissed, or misunderstood. What unsettled me most was the excitement with which he recounted it, as though attempting to end his life were an achievement. And that stayed with me. We are often more comfortable judging the behaviour than asking what might be behind it. Sometimes we call someone dramatic because they keep saying they cannot cope or that they are tired of living. It’s easy to say they’re too sensitive when the same issue keeps bothering them again and again. But maybe they are just trying to communicate something we don’t understand. We get frustrated when they keep calling and texting repeatedly, and then withdraw when we ask what's wrong. We tell them they are overreacting when they say they need to be left alone. It irritates us when they post something concerning and delete it shortly afterward. At times, we even mute their stories or statuses because we don't want to be disturbed. Eventually, we stop responding because we have decided they are looking for attention. What if attention is exactly what they are asking for? Distress does not always arrive in a way that is convenient for us to recognise. Sometimes it's loud; it's the same thought on repeat; it looks like anger, pulling away, or suddenly needing to be close to someone. And sometimes you can’t even name it. You just know something inside feels too heavy to carry. That doesn’t mean every unusual behaviour is a sign someone is suicidal. But when someone’s words or behaviour show they’re struggling, and we dismiss them just because their pain makes us uncomfortable, we might miss the moment when they most need someone to listen. You cannot always see psychological distress from the outside. A person can laugh with you, work, socialise, make plans, carry on with their day, and appear perfectly fine while struggling with thoughts they have told no one about. Some may even be the person everyone describes as cheerful. That is part of what makes suicidal distress so difficult to recognise. We often expect someone who is struggling to look broken and sad, but when they don't, we assume nothing serious is happening. A person can be functioning and still be struggling. Saying ‘I am fine’ when asked how you are is almost a default answer everyone gives. Sometimes people respond that way because they don’t have words for what’s going on inside. Or because making a joke about it hurts less than saying it straight. That does not mean every cheerful person is secretly suicidal, or that every joke about death is a warning sign. It means we should be careful about assuming that distress always looks the way we expect it to. Sometimes, the person who looks fine is simply the person who has mastered the art of looking fine. If we cannot always recognise distress by appearance, we need to pay closer attention to what people say and do instead of dismissing them. If you’re in that place right now, I hear you. You constantly battle with the voice in your head. You struggle with an urge that can feel impossible to resist. You smile at others, but somehow inside, you are tormented and exhausted from holding it together. You don’t feel the love around you. Everyone else seems to be moving towards something, while you feel empty. And every day, the weight gets heavier. You do not have to wait until it gets worse. Please tell someone. A close friend, a family member, a doctor, or a crisis line in your country. You do not have to carry this alone. And it's okay not to have the right words to ask for help. Just speak. So what happens when we dismiss the way someone asks for help because we don't like how they ask for it? They may withdraw because they don't feel heard, seen, or understood. And when someone is already struggling with suicidal thoughts, being dismissed can make it harder to seek help. According to the WHO, more than 720,000 people die by suicide every year, and suicide is the third leading cause of death among 15–29-year-olds globally. Many suicides happen impulsively during moments of crisis. Yet suicide is preventable. That is why, when someone's words or behaviour concern you, don't beat around the bush. Ask directly: ‘Are you thinking about suicide?’ It feels scary to ask. But asking does not give them the idea. In fact, talking openly often helps. It can ease the pressure and show them someone is really listening. Give them your full attention without judgement. Acknowledge their pain. Avoid arguing or minimising what they are experiencing. Maybe we need to change the question. This year's World Suicide Prevention Day theme is ‘Changing the Narrative on Suicide’, with the call to action: ‘Start the Conversation.’ WHO's message is not simply about talking more. It is about challenging the myths, stigma, and misunderstandings that can stop people from speaking or seeking help. Perhaps that change can begin with something simple: rethinking how we speak to people, and how fast we dismiss them. Before we call someone dramatic, difficult, or attention-seeking, we can pause and ask what might be underneath it. Because sometimes, attention is not the problem. Sometimes, being noticed is the first step towards being heard. And sometimes, the question that matters most is not: ‘Why are they seeking so much attention?’ It is: ‘What are they trying to communicate?’
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Pulok Paul✦'s avatar
Pulok Paul✦
Sylhet, Bangladesh
Rapid Figma UI/UX Design Expert 🚀
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