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VibeStyle Brandbook
Behind every clean digital product, there is always a system.
This time, we didn’t just design a website or interface - we built a full visual language for our own brand: VibeStyle.
🎯 Goal
Create a brand system that feels:
modern and tech-driven
minimal but expressive
consistent across digital and physical mediums
Not just “good looking” - but scalable, recognizable, and usable.
🧩 What we designed
This brandbook includes:
• Typography system
Clear hierarchy using a single font (Inter) across weights
- from bold accents to light UI text
• Color system
Dark base + neon green accents
- built for contrast, recognition, and digital environments
• Gradients & glow logic
- signature visual layer for depth and identity
• Iconography
- functional UI icons + branded illustrative elements
• Visual language
- abstract 3D shapes, soft gradients, controlled glow
• Branded backgrounds
- rules for consistency across layouts
• Merch & real-world applications
- hoodies, t-shirts, notebooks, stickers, devices
💡 Approach
We treated this like a real product system, not just branding:
every element has a role
every style has rules
everything is reusable and scalable
The idea was simple: build a system that designers and developers can actually use, not just admire
⚡️ Result
A cohesive visual identity that works across:
product interfaces
marketing materials
physical merchandise
And most importantly — feels consistent everywhere.
🧠 Insight
Strong brands are not about random visuals.
They are about systems that scale.
If you’re building a product or brand that needs clarity and consistency —
this is exactly the kind of work we do.
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Каждый выдающийся велнес-бренд начинается с запоминающейся индивидуальности.
Этот премиальный логотип тщательно разработан для массажистов, спа-центров, велнес-клиник и компаний, занимающихся холистическим уходом. Его минималистичный дизайн символизирует гармонию, исцеление и мягкое воздействие терапевтических средств, создавая мгновенное чувство доверия и расслабления.
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Guildford Festival of the Arts (https://www.guildfordfestivalofthearts.co.uk) Brand Identity by FLM Studio (https://www.flm.studio )
Guildford Festival of the Arts is a brand new, grassroots celebration of visual arts, created to champion local and emerging artists. For its inaugural 2025 edition, FLM Studio built the visual identity from the ground up.
Bold colour. Bespoke typography. Playful energy. The identity was designed to feel accessible, expressive and rooted in the local creative community.
A complete brand identity, bespoke logo, custom typeface, event materials and a full suite of merch and products.
#branding #branddesign #brandidentity #typography #graphicdesign
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