Freelance Brand Strategists in Yucca ValleyFreelance Brand Strategists in Yucca Valley
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Haemish O'Donnell's avatar
Haemish O'Donnell
Palm Springs, USA
Digital architect — websites, systems, AI builds.
New to Contra
Digital architect — websites, systems, AI builds.
Cover image for Innerwork Systems — Self-Knowledge Product Line
Innerwork Systems — Self-Knowledge Product Line
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Cover image for Rare by Design — Studio Identity + Site Build
Rare by Design — Studio Identity + Site Build
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Cover image for The Barracks — Three-Direction Brand Rebrand
The Barracks — Three-Direction Brand Rebrand
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Cover image for The Barracks is a 32-year-old
The Barracks is a 32-year-old leather-and-brotherhood institution. The owner is relocating from Palm Springs to a 4,600 sq ft space in Phoenix's Melrose District — and the move opens the door to a full rebrand. I built a single interactive deck giving the client three full strategic directions to choose from, each rendered as its own self-contained brand world inside one URL: ⦿ Solid Alpha — dark, military, badge-forward. The confident anchor, built on the venue's existing brand colors. ⦿ Desert Reborn — warm, editorial, cinematic. A mythic rebirth that leans into "Phoenix" itself. ⦿ The Hide — leather-forward heritage. Gear, hardware, oxblood and brass. The most true to what The Barracks has always been. Each direction keeps the wolf, the 32-year legacy, and the leather soul — they simply feel like three different nights. Engineered as a gateway landing with a sticky switcher, each direction loaded as an isolated full pitch deck (iframe srcdoc) so their separate color systems never collide. One URL, three full brand visions, frictionless comparison. Built end-to-end under Rare by Design. The full interactive deck is available on request.
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Brand Strategist(5)