Freelance Art Directors in WrocławFreelance Art Directors in Wrocław
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Kacper Pawlik's avatar
Kacper Pawlik
Wrocław, Poland
Multidisciplinary designer, specializing in designing brands
Multidisciplinary designer, specializing in designing brands
Cover image for “The Guide to Sokołowsko” is
“The Guide to Sokołowsko” is a publication project dedicated to a village with a unique atmosphere and rich history. The aim of the project was to create a cohesive informational resource for visitors, combining historical content with presentations of the most important landmarks, heritage sites, and artistic initiatives taking place in Sokołowsko. The publication organizes information, highlights the cultural character of the village, and presents it as a vibrant artistic hub closely connected to local creators.
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Cover image for “Polish Owls” is a guide
“Polish Owls” is a guide presenting 10 species of owls breeding in Poland. The aim of the project was to create a book with a modern character, stylistically different from commonly known field guides. Each owl was illustrated in a simplified way while preserving its distinctive visual features. The guide is complemented by species distribution maps and QR codes that allow readers to listen to the sounds made by the owls.
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Cover image for “Pod Tulipanem” is a visual
“Pod Tulipanem” is a visual identity project created for an agritourism business located in the picturesque Masurian region. The tulip became the central motif of the brand, serving as a symbol connected to the owners’ personal story and helping to establish an authentic brand character. The project included the development of a complete visual identity system, consisting of a logo and promotional materials designed to communicate the warm, welcoming, and cohesive nature of the place.
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Cover image for Visual identity project for a
Visual identity project for a company specializing in sandstone extraction and processing. In addition to refreshing the brand image and organizing its visual communication, the aim of the new identity was to emphasize the character of the products offered. The company wants to be perceived as a producer of natural decorative materials for homes, interiors, and gardens.
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Art Director(2)