Freelancers using Adobe Illustrator in WoodstockFreelancers using Adobe Illustrator in Woodstock
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Lisette D. Brown's avatar
Lisette D. Brown
proKitchener, Canada
Strategy-First Brand Identity Designer ✦
1x
Hired
5.0
Rating
129
Followers
KITTL_EXPERT

expert

Strategy-First Brand Identity Designer ✦
Cover image for This project reminded me why I love branding. Not because of...
This project reminded me why I love branding. Not because of the logo design—but because of everything that comes after it. I challenged myself to build more than a logo. From strategy and identity to packaging, campaign visuals, product design, and motion visuals, every detail was crafted to create a luxury brand that's as inclusive as it is beautiful. 🔗 View Full Project (https://dribbble.com/shots/27617566-Stolen-Summer-Swimwear-Brand-Identity-Packaging?utm_source=Clipboard_Shot&utm_campaign=brandingbyel&utm_content=Stolen%20Summer%20%E2%9C%A6%20Swimwear%20Brand%20Identity%20%26%20Packaging&utm_medium=Social_Share&utm_source=Clipboard_Shot&utm_campaign=brandingbyel&utm_content=Stolen%20Summer%20%E2%9C%A6%20Swimwear%20Brand%20Identity%20%26%20Packaging&utm_medium=Social_Share) Which mockup is your favorite? 👀
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Cover image for AI gave ideas. Human judgment
AI gave ideas. Human judgment built the brand. For the Human by Design Challenge, I created Cronut Café; a conceptual bakery brand, to explore how AI can speed up ideation without replacing creative direction. I used Envato's ImageGen to generate early logo concepts, then relied on my own judgment to refine the logo, typography, colour palette, and visual identity in Adobe Illustrator. Once the brand direction felt right, I returned to Envato to create mockups, also using VideoGen to bring the identity to life through motion. The biggest decision was knowing what to keep, what to change, and what to throw away. That's the part of design that will never change 🚀 Thanks @Envato and @Contra for the challenge! 💚
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Cover image for Brand Identity Development for Skin Care Brand
Brand Identity Development for Skin Care Brand
2
7
Cover image for Visual Brand Identity for NUMA Skincare
Visual Brand Identity for NUMA Skincare
2
23
Adobe Illustrator(11)
Liza Levitin's avatar
Liza Levitin
Woodstock, Canada
Designer & illustrator elevating brands and large events.
10
Followers
Designer & illustrator elevating brands and large events.
Cover image for Concrete Ideas Speaker Series
Concrete Ideas Speaker Series
0
10
Cover image for Unite
Unite
0
10
Cover image for 84 DAYS
84 DAYS
0
4
Cover image for Nimi Minds
Nimi Minds
0
4
Adobe Illustrator(4)
Carter Geidlinger's avatar
Carter Geidlinger
Kitchener, Canada
Experienced Visual Designer
Experienced Visual Designer
Cover image for Notify
Notify
0
6
Cover image for All Terrain
All Terrain
0
6
Cover image for Something Different
Something Different
0
7
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Adobe Illustrator(3)
Joe Martz's avatar
Joe Martz
Waterloo, Canada
Creative Graphic Designer 🎨
Creative Graphic Designer 🎨
Cover image for Publishing
Publishing
0
2
Cover image for A&W Rebrand
A&W Rebrand
0
9
Cover image for Volvo Influencer Campaign
Volvo Influencer Campaign
0
27
Placeholder project card media
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Adobe Illustrator(2)