Freelancers using Microsoft Office 365 in Wolverhampton

Freelancers using Microsoft Office 365 in WolverhamptonFreelancers using Microsoft Office 365 in Wolverhampton

Projects People

Craslyn Benjamin

Supply Chain Strategy | Market Entry | Scaling Food Brands

New to Contra

Supply Chain Strategy | Market Entry | Scaling Food Brands

Cover image for Led the commercial strategy and

Led the commercial strategy and market positioning for Benlar Foods, a premium Caribbean food brand focused on sauces, functional products, and export-ready SKUs. Defined the product portfolio, pricing architecture, and go-to-market strategy across UK and international markets. Structured an asset-light manufacturing model using certified co-packers to enable scalable production without heavy capital investment. Built the foundation for multi-channel distribution, including retail, foodservice, and D2C, while aligning the brand for premium positioning and international expansion. Result: Established a scalable, export-ready food brand with clear commercial strategy, supply chain structure, and distribution pathways for growth.

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Cover image for Provided strategic advisory across food

Provided strategic advisory across food and beverage businesses, focusing on market entry, supply chain structuring, and commercial growth. Worked across UK, Caribbean, and international markets to develop scalable distribution models, optimise sourcing strategies, and improve pricing and commercial positioning. Result: Enabled businesses to access new markets, improve operational efficiency, and build scalable, growth-focused commercial structures.

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Cover image for Led a revenue optimisation and

Led a revenue optimisation and operational restructuring strategy for a UK-based Caribbean restaurant and catering business. Focused on stabilising inconsistent revenue streams, improving pricing and cost control, and building systems to support scalable growth. Implemented a structured catering and corporate sales model, streamlined kitchen-to-service workflows, and improved operational efficiency across channels. Result: Increased revenue across catering and service lines, improved fulfilment efficiency, and established a more scalable, system-driven business model.

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Cover image for FMCG Turnaround & Margin Recovery

FMCG Turnaround & Margin Recovery

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Microsoft Office 365(1)

40+ Years: Expert Business & Tech Content Creator

40+ Years: Expert Business & Tech Content Creator

Cover image for Process Industry Informer

Process Industry Informer

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Cover image for IT Pro

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Cover image for Silicon UK

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3

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Microsoft Office 365(3)

Feature Writing & SEO Content Expert for Brands

Feature Writing & SEO Content Expert for Brands

Cover image for SEO Lifestyle Features Editor at HELLO!

SEO Lifestyle Features Editor at HELLO!

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Cover image for Copywriting for River Island’s in-store magazine

Copywriting for River Island’s in-store magazine

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Cover image for Launch Editor for HELLO!’s Homes channel

Launch Editor for HELLO!’s Homes channel

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Microsoft Office 365(3)

Wolverhampton, UK

Technical Virtual Assistant | IT Support & Operations

New to Contra

Technical Virtual Assistant | IT Support & Operations

Cover image for Spreadsheet Data Cleanup & Validation

Spreadsheet Data Cleanup & Validation

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Cover image for AI Data & Content Quality Support Project

AI Data & Content Quality Support Project

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Cover image for Data Accuracy & Reporting Support (Spreadsheet Project)

Data Accuracy & Reporting Support (Spreadsheet Project)

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Cover image for Technical Virtual Assistant – Monthly Support

Technical Virtual Assistant – Monthly Support

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Microsoft Office 365(4)