Projects in WestfordProjects in WestfordExcited to share the recent launch of Listen Out Loud Media website, now live at listenoutloud.org (http://listenoutloud.org).
This was a meaningful build. Listen Out Loud is a registered 501(c)(3) nonprofit that funds documentary films, classroom speakers, and media experiences for schools that can't afford them. The whole mission is around access, making sure every student gets to hear a story that sounds like theirs.
The donate section background animation started in Figma. I used Figma's motion tools to prototype the sine wave look and feel, iterating on the wave shapes, layering, and glow nodes until it felt right. Once the visual direction was locked, I used that Figma frame as the reference to rebuild it as a custom Framer code component with Claude.
The final component renders animated sine waves in SVG using cubic bezier paths and runs per-wave node passes on a random start and stop 60-second loop. This creates a unique path for the nodes so they are never the same as the previous loop. Fully prop-controlled with Framer's property controls API, wave count, amplitude, color, speed, and glow intensity all editable directly in the canvas.
→ (https://www.listenoutloud.org/)listenoutloud.org (http://listenoutloud.org) Built a full custom landing page for my cosmic horror series, The Nightmaric Saga — no templates, no page builders, just vanilla HTML, CSS, and JavaScript.
The page features flip card book previews, scroll-triggered animations, a Meta Pixel integration with custom conversion events, and a gated content funnel that rewards email signups with the first three chapters free.
The design was intentional — dark cosmic horror aesthetic, custom cursor, noise texture overlay, and a font pairing that actually matches the tone of the books.
Live, fully mobile responsive, and actively collecting audience data for future ad campaigns.
https://nightmaric-saga-landing-page.netlify.app/ ! Category Design Is Over !
Consumers don’t buy product now. They buy continuity.
They want clothing that moves the way they live,
across environment, community, mood, terrain…activity.
One system. One identity.
Style is no longer aesthetic. It is belonging.
Startups understand this. They don’t chase demographics, they find identity clusters.
Running culture solved it. Designing and understanding the product that works for 6am tempo runs, needs to work at 6pm.
Same person, same codes, no separation between athlete and individual.
I’m working with a client in the outdoor space chasing that same unlock.
A New York client/consumer who heads north (VT) for air, snow and weekend turns shouldn’t need two wardrobes or two versions of themselves.
Their taste is constant.
Their expectations are constant.
Their visual language is constant.
Outdoor hasn’t caught up.
The templates repeat. The playbook is fixed. The culture looks the same season after season.
This is exactly why freelance designers matter.
Unfiltered perspectives.
New models of thinking.
No legacy borders.
‘ Back-Country ‘ ideas applied to looking forward, not back
Continuity. A system that understands the full radius of a life.
So the question is this:
Who is ready to design for identity first, not category? 
