Rebranding works for Kopitera with Studio Dure, exciting project when i had to explore a simple brush illustration style.
Located in the heart of Bandung, Indonesia, Kopitera appears as a warm and familiar classic café. Since 2017, Kopitera has offered a soft and comfortable space where coffee and everyday life meet in quiet harmony.
#rebranding:
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Fluffy — Next Stop | Art Direction & Campaign Strategy
A kids denim campaign built around children on the move. I developed a visual direction that balances durable outerwear with the softness and everyday comfort associated with Fluffy.
The campaign brings photography, social content, and a collaboration with LRT Jakarta into one visual story, connecting travel-ready apparel with real urban movement.
Role: Art Director & Campaign Strategist
Year: 2026
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SAINT DASQ
Creative Direction & AI Visual Production
Description:
SAINT DASQ is a self-initiated brand concept developed by Pararealm Studios to demonstrate full creative direction and AI visual production capability for a contemporary luxury watch brand. The project imagines the complete launch identity for a debut collection of five rectangular timepieces, each defined by a different natural material dial, from Labradorite and Pietersite to Moldavite and Mother of Pearl.
The process began with a full brand and product analysis, translating the physical character of each material, its texture, color behavior, and light response, into a consistent visual grammar. From there, Pararealm Studios developed a custom AI production system covering product photography, lifestyle imagery, and campaign portraiture, all generated to match real photographic lighting logic, proportion, and material accuracy rather than a generic AI look.
Deliverables included individual product shots for all five variants, styled lifestyle photography featuring diverse model casting to reflect the brand's international positioning, and a full campaign composite bringing the collection together under the line "Time, in its element." Every image was directed to hold up against real studio photography standards, giving the concept a launch-ready visual library without a physical shoot.
Self-Initiated Brand Concept
Role: Creative Direction, AI Visual Direction, Prompt Engineering, Image Production
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In this case i make a design and direction for an identity of STHENIC.
Sthenic is a Muay Thai brand making fight gear with streetwear concept. I explore and make an urban direction for STHENIC so it will looks as a young urban without losing context of sport brand itself. Every looks in the social media and imagery will took every audience journey and feel about how strong, modern, and authentic of Sthenic.
I build direction and design for all the identity that includes primary and secondary logos, a brand mark, a color palette, a typography system, and a logo guidelines, imagery, artdirection, imagery, partnership, etc.
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CTRL & FLOW is a visual identity and packaging design concept for an RTD coffee brand developed within the Erion Space ecosystem. The project explores two distinct consumer mindsets: CTRL, representing focus and productivity, and FLOW, representing creativity and relaxation.
The challenge was creating two contrasting personalities while maintaining a cohesive brand system. Through typography, visual hierarchy, and packaging applications, the identity was designed to ensure consistency across touchpoints while giving each product its own recognizable character.
Services:
• Brand Identity Design
• Packaging Design
• Art Direction
• Visual System Development
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This project involved developing e-books for educational and public awareness purposes, including social issues, community empowerment, and institutional programs.
I supported the process from content coordination, structuring, and visual alignment to final delivery, ensuring the e-book was clear, accessible, and aligned with the intended audience and objectives. The e-books were used as learning materials, digital publications, and campaign resources.
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