Freelancers using Shopify in WarsawFreelancers using Shopify in WarsawBalmain Hair - Shopify Store (Polish Market Launch)
I led the end-to-end implementation of the Balmain Hair e-commerce store for the Polish market, built on Shopify.
The project was developed based on a template, with a strong focus on adapting the design and experience to align with the brand’s premium identity while ensuring local market readiness.
I was responsible for the full delivery, including:
• UX/UI customization and visual refinement
• Store setup and product/content implementation
• Integration of key tools and automations (analytics, abandoned cart flows, edrone, payments, and shipping providers)
• End-to-end testing (user flows, checkout, payments)
• Domain connection and final launch
The goal was to create a fully functional, conversion-ready e-commerce experience that reflects the luxury positioning of the brand. Stillturn - Branding, Art Direction & Shopify Experience
I created the brand from the ground up for Stillturn, a wellness-focused beauty concept built around rituals of calm and release.
The project started with naming—“Stillturn” reflects the idea of slowing down, turning inward, and creating space for rest. From there, I developed a complete brand identity rooted in warmth, tactility, and quiet energy.
I was responsible for:
• Naming and brand strategy
• Visual identity and art direction
• Creative direction and production of the photoshoot
• E-commerce design and build on Shopify
The visual language blends earthy textures, warm light, and minimal forms with a distinctive symbolic element (the sun motif), creating a balance between grounding and energy. 
