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Cover image for 🎬 UGC Ad Edit —
🎬 UGC Ad Edit — Floki App | Waitress to Content Creator Story Client: Floki (creator-business matchmaking app) Role: Video Editor & Colorist Brief: Turn raw iPhone and cinematic footage into a scroll-stopping UGC ad for Instagram Reels & TikTok — telling the story of Hila, a waitress who moonlights as a content creator. What I delivered: 🎨 Color Correction — Graded from flat S-Log footage into a warm, cinematic look that still feels authentic and native to social media (not overly polished or "ad-like") ✂️ Editing & Pacing — Selected the strongest shots from hours of raw footage and cut them into a fast, dynamic montage that establishes character and story in seconds, with intentional pacing left open for a future voice-over 🔊 Sound Design — Layered modern, youthful background music that supports the story without competing with dialogue, with volume automation to duck music under the final talking segment 🎞️ Transitions — Designed a clean, natural transition from "work life" to "content creation life" using movement and matching cuts — no flashy templates, no generic effects 🗣️ Dialogue Sync & Cleanup — Isolated and cleaned the only synced-audio clip (her direct-to-camera CTA in Hebrew), reducing background noise while preserving natural vocal tone The result: A UGC-style ad that feels real, moves fast, and clearly tells a story — waitress by day, creator by night, now bookable through Floki. Built for maximum watch-through on Reels & TikTok, without ever feeling like a "produced ad." This project is a good example of how I approach UGC and social ad editing — prioritizing authenticity, clean storytelling, and platform-native pacing over heavy effects or generic templates. Available for UGC ad edits, brand content, creator campaigns, and social-first video editing. — #VideoEditor #UGCEditing #ContentCreator #VideoEditing #ColorGrading #SocialMediaAds #ReelsEditing #TikTokAds #FreelanceEditor #ContraFreelancer #UGCAds #BrandContent #VideoEditingServices #CreativeFreelancer #AdEditing #SoundDesign #ColorCorrection #ShortFormVideo #ContentEditing #FreelanceVideoEditor
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Cover image for Your SEO Content Strategy Is
Your SEO Content Strategy Is Probably Costing You Customers. Most businesses publish content. Very few publish the right content. That's why they get traffic… …but not leads. The highest-performing websites don't rely on one type of page. They build a content ecosystem that guides visitors from curiosity to conversion. That's how they become the best SEO company in NYC or the best digital marketing company in NYC—not by chasing rankings, but by building trust at every stage of the buying journey. Here's where most businesses go wrong: They publish dozens of blog posts hoping Google sends traffic. Or they create only service pages expecting visitors to buy immediately. Neither approach works consistently. People don't buy the moment they discover you. They research. They compare. Then they decide. The best SEO strategies use three content types together: 1. Authority Pages Teach first. Answer questions. Build trust. Become the expert AI and Google recommend. 2. Decision Pages Help buyers compare options. Show honest pros and cons. Remove uncertainty before the purchase. 3. Money Pages Make it incredibly easy to take action. Clear offers. Strong proof. Simple CTAs. When these three work together, your website becomes a complete customer journey—not just a collection of pages. Google rewards relevance. AI rewards authority. Customers reward trust. Build for all three. If you're trying to become the best SEO company in NYC or position yourself as the best digital marketing company in NYC, stop asking: "How do I rank this page?" Start asking: "Which stage of the buyer journey am I helping?" What's missing from your website today? Authority Pages, Decision Pages, or Money Pages? Drop your answer below I’ll tell you which one will create the biggest impact first.
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Cover image for AlphaCtrl | Complete Brand Identity
AlphaCtrl | Complete Brand Identity & Website Design Building a brand is about much more than creating a logo—it's about designing a complete visual experience that communicates the brand's personality, values, and vision across every customer touchpoint. For AlphaCtrl, I had the opportunity to work on a complete branding system, starting with the logo and extending it into a cohesive digital identity. The goal was to create a modern, premium, and technology-driven brand that reflects innovation, precision, and trust. The visual identity was built around a clean and minimal design language with bold typography, balanced layouts, and a refined color palette. Every design decision was made to ensure consistency across all brand assets while maintaining a strong and memorable visual presence. Alongside the branding, I designed a fully customized website with a modern dark theme to give the brand a premium and professional look. The interface focuses on clarity, usability, and user experience while maintaining a visually striking appearance. From wireframes and layout planning to high-fidelity UI screens, every page was carefully designed to create a seamless experience across desktop and mobile devices. To strengthen the overall brand identity, I also designed supporting marketing materials and brand assets that maintain consistency throughout the entire ecosystem. Every element was created with scalability in mind, ensuring the brand remains recognizable across digital platforms, presentations, social media, and future marketing campaigns. Project Highlights • Complete Brand Identity Design • Custom Logo Design • Dark Theme Website UI/UX Design • Responsive Website Layouts • Brand Visual System • Marketing & Graphic Design Assets • Professional Mockup Presentations • Developer-Friendly UI Design This project reflects my passion for creating brands that don't just look beautiful but also communicate purpose, consistency, and professionalism. My focus is always on designing experiences that help businesses establish credibility, connect with their audience, and leave a lasting impression. Tools Used: Figma • Adobe XD • Adobe Illustrator • Adobe Photoshop • Adobe InDesign #BrandIdentity #WebsiteDesign #UIDesign #UXDesign #Figma #AdobeXD #GraphicDesign #CreativeDirection #LogoDesign #Branding #Portfolio #WebDesign #DarkUI #AdobeCreativeSuite #Contra #DesignPortfolio
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Cover image for Plantra is a modern e-commerce
Plantra is a modern e-commerce website concept designed for indoor plant lovers and individuals seeking a calm, green lifestyle. The goal of this project was to create a seamless and visually soothing shopping experience by combining minimal design principles with nature-inspired aesthetics. The design focuses on clean layouts, soft color palettes, and intuitive navigation to make plant discovery and purchasing effortless. From browsing plant categories to learning care tips, every section is crafted to guide users naturally through their journey. This project highlights a balance between aesthetics and usability, ensuring that users not only enjoy the interface but also trust the platform. Plantra aims to promote a stress-free digital experience while encouraging people to bring greenery into their daily lives.
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Cover image for Lately, I’ve noticed a pattern in wellness conversations: Pe...
Lately, I’ve noticed a pattern in wellness conversations: People aren’t lacking motivation. They’re lacking regulated energy. Chronic fatigue is often framed as a sleep or discipline issue — but in reality, it’s frequently driven by stress physiology, blood sugar instability, and a nervous system that never fully powers down. I wrote a short, accessible piece exploring: • why “just tired” isn’t normal • what fatigue is actually communicating • simple, body-supportive shifts that don’t rely on supplements If you work in health, wellness, or education — or support clients who struggle with low energy — this perspective may be useful. 🔗 Read here: https://open.substack.com/pub/divyasbisen/p/why-youre-tired-all-the-time?r=59olia&utm_campaign=post&utm_medium=web
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