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Chiara Arcostanzo 's avatar
Chiara Arcostanzo
Turin, Italy
A graphic designer with a focus on art direction
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A graphic designer with a focus on art direction
Cover image for Brand identity concept for Reformr
Brand identity concept for Reformr — a fitness platform built around personal transformation. Clean system, bold type, motion-ready. The brief called for something that felt both structured and alive. AI helped with exploration. The direction was mine. #branddesign #artdirection #Flora #whennotai
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Cover image for I designed an imaginary 3D OOH campaign for Gentle Monster. ...
I designed an imaginary 3D OOH campaign for Gentle Monster. Here's what's behind it. G is the first letter of my 26Lab — one imaginary campaign for each letter of the alphabet. Gentle Monster was an easy choice. A brand that already lives outside reality, where surrealism isn't a style but a baseline. Character and botanical elements are already part of their visual language — I just took both to a different scale. For the visualization I used Flora: its node-based system was key to keeping the character and the environment consistent across iterations — dozens of them — without losing direction. AI handled the execution. The concept, the direction, the choices — that part was mine. #artdirection #3DOOH #conceptdesign
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Cover image for F - @fivefourfive Sixth letter of
F - @fivefourfive Sixth letter of my 26Lab. For this chapter I explored stillness and motion through a small campaign study built around sky, sea and a minimal editorial mood. This content is a personal experiment and is not affiliated with the brand.
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Cover image for Closing this first year as a freelance feels both very deman...
Closing this first year as a freelance feels both very demanding and rewarding. A lot of learning and constant challenges, now curious about chapter ’26. To wrap up the year, I developed a conceptual perfume brand project focused on branding, packaging, and visual identity. I designed the brand system, art direction, and packaging mockups. Open to new collaborations and creative challenges for the year ahead.
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