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Chiara Arcostanzo 's avatar
Chiara Arcostanzo
Turin, Italy
Art Director & AI Creative
    75
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Art Director & AI Creative
Cover image for Brand identity concept for Reformr
Brand identity concept for Reformr — a fitness platform built around personal transformation. Clean system, bold type, motion-ready. The brief called for something that felt both structured and alive. AI helped with exploration. The direction was mine. #branddesign #artdirection #Flora #whennotai
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Cover image for A campaign is a set
A campaign is a set that holds together. I built a small beauty texture series: brush, blush, pencil, lipstick. Same coral-on-teal palette, same light across all four, so it reads as one system. Stills and animation were both developed in Magnific (https://www.linkedin.com/company/magnific/), then edited in Adobe (https://www.linkedin.com/company/adobe/). It is texture content that a beauty brand could drop straight into social, e-commerce or a campaign, or use to pre-visualise a direction before committing to a shoot. If you're a beauty brand, or an agency working with one, and this is the kind of content you need, let's talk www.chiaraarcostanzo.com (http://www.chiaraarcostanzo.com) 📬
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Cover image for A full shoot, built from a single product photo. I started w...
A full shoot, built from a single product photo. I started with one flat e-commerce packshot, the same asset any brand already has, and built the rest: fabric detail, styling, and the product worn, on two models, across front, profile and back. One coherent world, one locked direction. It works two ways: as pre-production, to explore several directions before a shoot and decide with something real in front of you, and as final, campaign-ready visuals for social and e-commerce, refined down to the detail. And it scales in every direction: more products and full looks, several models in a single frame, different sets and moods from the same starting assets, and motion. Find out more at https://lnkd.in/eXN3mFQE (https://lnkd.in/eXN3mFQE)Self-initiated project on EME STUDIOS (https://www.linkedin.com/company/eme-studios/) pieces, not affiliated. I’m closing my calendar for the coming month. If this could fit your brand, my inbox is open 📬
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Cover image for A self-initiated exploration of how
A self-initiated exploration of how AI-driven visuals can expand the range of beauty assets available to a brand, starting from clean studio-style references and pushing them into more editorial, surreal territory while keeping product and character consistency across the full set. Workflow: Base images built in Flora using a node-based setup. One node for the master composition, additional nodes for scale variants, detailcrops, and the studio-reference version. Character, makeup and lighting kept consistent across the set through the same reference chain. Final color, retouch and finishing in the Adobe suite. Personal project, not affiliated with the brand.
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