Video Editor for Doc-Style Branded Content (and Actual Docs)
Video Editor for Doc-Style Branded Content (and Actual Docs)
Production & Coordination
Content Producer, Video Strategist & Motion Graphic Designer
Content Producer, Video Strategist & Motion Graphic Designer
I delivered a full-cycle production for Harvest ETFs to simplify complex retirement income strategies for Canadians. Using raw CEO footage, I managed the entire post-production workflow to create a premium, high-trust brand asset.
Professional Narrative: Engineered tight pacing from raw footage to maintain viewer engagement.
Dynamic Motion Graphics: Designed clean, data-driven typography and UI overlays to reinforce key financial concepts like RRIFs and RRSPs.
High-End Storytelling: Curated and color-graded premium B-roll to build an emotional connection with the target demographic.
11
144
Travel & Leisure ETF TV Commercial
I produced a high-impact, 15-second commercial for national television (BNN Bloomberg) and a multi-channel digital campaign across YouTube, Google Ads, LinkedIn, and Facebook. The goal was to launch Canada’s first travel ETF by tapping into post-pandemic recovery, positioning TRVL as the premier way to invest in global airlines and resorts.
As lead producer and editor, I used cinematic pacing and bold typography to ensure the message resonated in both sound-on (TV) and sound-off (social) environments. The asset generated massive view counts and served as a vital "visual elevator pitch" for the sales team, simplifying complex fund benefits into a clear, high-energy value proposition that drove immediate investor interest.
0
71
Covered Call ETFs Explainer
For the Covered Call ETF Explainer, I produced a 3:25m masterclass designed to demystify how Harvest generates monthly income while capturing market growth. To ensure technical accuracy, I conducted deep-dive sessions with portfolio managers, translating dense financial concepts like "strike prices" and "33% cap overlays" into digestible, high-end visuals. The primary challenge was preventing viewer fatigue during a complex mathematical breakdown; I solved this by developing a premium visual language where concepts "build" in real-time. By blending rhythmic pacing with professional sound design, I transformed a difficult educational topic into an engaging, professional asset that builds immediate investor confidence.
0
118
As the Lead UI/UX Designer, I spearheaded the comprehensive UI and UX redesign of SchoolCash Online, transforming a legacy "90s-style" interface into a modern, mobile-first experience for over 16,500 schools. The primary pain points involved a fragmented user journey and a confusing checkout process that drove high support ticket volumes. My role was to overhaul both the visual aesthetic (UI) and the functional flow (UX), tackling the challenge of simplifying complex multi-board toggling and fund management (myWallet). The end product is a sleek, modern, and high-fidelity responsive platform that significantly reduces user friction, proving that even the most complex financial tools can be intuitive and visually compelling.
0
128
Motion designer specializing in 2D + 3D branding/commercials
- 6
- Followers
Motion designer specializing in 2D + 3D branding/commercials
Collaborated with Bodacious Wines to elevate their brand by revamping their iconic wines. Digital + print ads and socials.
Modelling, texturing + lighting & simulation of grapes, swirl and wine bottles + labels.
Model, texture, lighting & rendering done in Cinema 4D & Redshift
Post production/editing in After Effects.
Responsible for all aspects of pipeline.
1
108
15+ yrs: Brand Designer, Video Editor, Marketer
15+ yrs: Brand Designer, Video Editor, Marketer
One-stop creative powerhouse for hire
Crafting Cinematic Visuals for Brands & Social Media
Crafting Cinematic Visuals for Brands & Social Media
Web Designer & Video Editor for Small Businesses | Google Ad
New to Contra
Web Designer & Video Editor for Small Businesses | Google Ad
This project showcases a professionally edited promotional video created to capture attention and deliver a visually engaging brand experience through cinematic storytelling and modern editing techniques.
The video was designed to highlight the brand’s message with dynamic pacing, smooth transitions, color grading, and high-quality visuals optimized for social media and online marketing.
1
60
This project showcases a high-quality promotional video created to deliver a modern, engaging, and visually impactful brand experience through cinematic editing and creative storytelling.
The video was designed to capture audience attention with smooth transitions, professional pacing, color grading, and visually dynamic scenes optimized for online marketing and social media platforms.
1
59
This project features a professionally edited cinematic video created to deliver a visually engaging and emotionally impactful viewing experience through modern storytelling and creative editing techniques.
The video was designed to capture attention with smooth transitions, dynamic pacing, cinematic color grading, and carefully synchronized music to strengthen the overall message and visual identity.
1
56
This project showcases a professionally edited promotional video created to capture attention, strengthen brand identity, and increase audience engagement through dynamic visuals and storytelling.
The video was designed with a modern cinematic style, combining smooth transitions, color grading, music synchronization, and engaging pacing to create a polished and impactful final result.
1
56