Travel & Leisure ETF TV Commercial I produced a high-impact,...

Travel & Leisure ETF TV Commercial

I produced a high-impact, 15-second commercial for national television (BNN Bloomberg) and a multi-channel digital campaign across YouTube, Google Ads, LinkedIn, and Facebook. The goal was to launch Canada’s first travel ETF by tapping into post-pandemic recovery, positioning TRVL as the premier way to invest in global airlines and resorts.

As lead producer and editor, I used cinematic pacing and bold typography to ensure the message resonated in both sound-on (TV) and sound-off (social) environments. The asset generated massive view counts and served as a vital "visual elevator pitch" for the sales team, simplifying complex fund benefits into a clear, high-energy value proposition that drove immediate investor interest.