Freelance Motion Designers in Teófilo Otoni
Freelance Motion Designers in Teófilo Otoni
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Joao Paulo Bastos
pro
Teófilo Otoni, Brazil
Creative Director & Brand Strategist
1x
Hired
5.0
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7
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Creative Director & Brand Strategist
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This logo animation was built using classic animation principles inspired by traditional animation. Techniques such as squash and stretch, anticipation, timing, and easing were applied to give the “G” a sense of weight, elasticity, and rhythm. The movement feels smooth and intentional, guiding the eye naturally as the logo appears. Instead of relying on effects, the animation focuses on motion fundamentals, creating a result that feels playful, and polished. By applying traditional animation techniques to a modern logo, the animation feels expressive while remaining clean and easy to use across digital contexts.
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170
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This Easter motion piece was created for out-of-home displays across different cities. The content was designed to run on multiple digital screens, adapting to urban environments with high visibility and quick viewing time. The animation highlights the Easter moment while dynamically displaying the nearest Roldão stores based on each location. This approach helps connect seasonal messaging with real-world relevance, guiding people to the closest store in a clear and direct way. Motion, color, and timing were optimized for large displays, ensuring legibility and impact even from a distance. The result is a seasonal OOH piece that combines celebration, location awareness, and brand presence in the city landscape.
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If there’s one thing I learned working in advertising agencies, it’s that design goes far beyond creating beautiful pieces. The Meet Your New Art Director campaign comes from that mindset. It’s about bringing agency thinking, methods, and experience to founders, startups, and growing brands. Because often, the idea isn’t the problem — what’s missing is direction to make it real. This project took two weeks of planning, production, filming, and editing. A reminder that strategy comes before visuals, and strong brands are never built by chance. Today, this video is out in the world. I hope it reaches you and inspires you to move your ideas forward.
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This motion piece was developed to promote the Roldão Mais app on social media, encouraging users to download the app and activate exclusive offers. The project covers the full motion workflow, including visual design, asset preparation, animation, and sound design. The visuals were designed to be clear, dynamic, and easy to understand, helping communicate the app’s benefits quickly in short-form content. Motion, transitions, and visual hierarchy guide the viewer’s attention, while sound design reinforces key actions and moments, increasing clarity and engagement across social platforms.
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