⌚ Luxury. Luxury. Luxury. Luxury Watch.
I created this cinematic luxury watch advertisement using CapCut AI, experimenting with AI-generated visuals, premium product presentation, lighting, and elegant motion.
The goal was simple: make the watches feel expensive, cinematic, and desirable. ✨
Still exploring what AI can bring to product advertising—and I’m really enjoying the process.
If you like this piece, please vote 💖 for me!
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Page transitions on Heron are treated as view changes rather than document loads. Motion exits one page and continues into the next, with no hard reset and no white flash between states.
The reasoning is product-led. Heron runs inside Revit, Rhino, ArchiCAD and SketchUp, where switching context means panels updating around a drawing that stays put. A site built to sell that experience shouldn't behave like a set of separate files.
The transition also gives us somewhere to hide load time, which keeps the heavier interactive sections feeling immediate on slower connections.
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https://irai-jihanki.vercel.app/
Irai Jihanki: a vending machine for client briefs
A working Japanese vending machine where every drink is a client brief.
You play the client. Insert tokens as your budget (1 token = $1K AUD), pick a service, and take it out. Each drink’s back label works like a proposal, written in the format of a real Japanese drink label:
Some slots are sold out on purpose. Spec work and logo bundles aren’t on the menu.
原材料名: what’s inside, the deliverables
注意: what’s not included
賞味期限: how long the quote is valid
a hanko stamp: accept, scope down, or decline
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The About page had to carry years of operational history without becoming a wall of copy.
We structured it as a paced scroll rather than a document. Type scale shifts, imagery breaks the rhythm at deliberate points, and white space is used to control reading speed. The result gives the company story the same sense of movement as the rest of the site, so it holds attention instead of asking for patience.
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The hero is the site's handshake, so it had to carry the whole idea in a few seconds.
Rather than a static image with a headline over it, the hero responds to cursor and scroll input with subtle parallax and depth. The freight reads as something in motion rather than a photograph of something that moved. Restraint mattered here: enough life to signal that this site behaves differently, not so much that it turns into a demo reel and gets in the way of the message.
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