Repco Centenary (Art Direction, Design, Interactive Experience)
Matias Reyes
As one of the many creatives on this big integrated Repco campaign, I was tasked to work on the art direction and design using the captured assets, and to concept and execute an interactive mobile game for audiences to play.
DRIVEN BY PASSION FOR 100 YEARS
THE BRIEF
To celebrate a hundred laps around the sun, Repco wanted an integrated campaign that expressed their passion, their credibility, and above all- their heritage.
THE IDEA
We created a campaign full of hidden history for revheads to find. Every ad was a game of ‘I-SPY’ that kept fans looking for more easter eggs. Whether you were a Bathurst veteran, or just getting started in the world of cars, the only thing you needed to play was drive.
From the films, to the OOH, to an interactive microsite, we designed every experience with the attention to detail that both the brand and the fans deserve.
THE RESULT
While thousands saw the ads, we watched hundreds of fans engaging with the brand by playing on our website, and live socials competition.
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Posted Nov 19, 2024
To celebrate a hundred laps around the sun, we created a campaign full of hidden history for revheads to find. Every ad was a game of ‘I-SPY’ for fans to play.
