Each year Rhino Rack releases a catalogue to showcase its vast selection of products and accessories – all tailored to different models of vehicles and years. The information can be overwhelming customer, especially working out what to look for their vehicle. As the lead designer, the catalogue was designed to make the process easier; with visual diagrams, in location imagery and large typography to call out different product functions.

The result was a take- home catalogue for customers, The Australian version was such a success, Rhino Rack asked for an American version to be developed.