Projects using Adobe Illustrator in State of Rio de JaneiroProjects using Adobe Illustrator in State of Rio de Janeiro
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Cover image for Hot Birds is a brand
Hot Birds is a brand identity study developed for a contemporary fast casual restaurant focused on hot chicken and bold flavors. The project explores the creation of a strong and recognizable visual system that reflects intensity, quality and personality. Inspired by the culture of Nashville hot chicken and the warmth of Southern hospitality, the brand combines a vibrant color palette, bold typography and a playful yet confident visual language. The intention was to build a brand that feels approachable while still standing out in a highly competitive food market. From logo design to real world applications, the identity was designed to be flexible and impactful across multiple touchpoints including packaging, social media and physical environments, ensuring consistency and memorability.
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Cover image for Dani approached me with a
Dani approached me with a playful challenge: create a brand that felt unmistakably like Amsterdam while turning her nickname into the joke “Amster.dani.” Over a three‑week sprint using my own methodology, I designed the entire brand ecosystem, from concept and tone of voice to logo, symbol set, and key digital touchpoints. At the center is a wordmark that can be read as both “amster.dani” and “amsterdam,” merging the city’s name with her story to signal a more intimate, local‑guided experience. Around it, I built a visual language that connects the city’s essence with Dani’s view as a resident, using clear typography, bold color blocks, and flexible icons for tour categories, so every interaction feels like “not just a tour, a unique journey.”
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