Projects in State of PernambucoProjects in State of PernambucoI wanted to create something that felt like a real fashion brand had already existed for years.
Not just a homepage. Not a collection of pretty screens. An actual store, with its own identity, imagery, products, interactions and all the small details that make a website feel complete.
That idea became NARROWFORM.
I created the brand and name, developed the art direction, produced the fashion and product imagery, designed the entire interface and shopping experience, and built the website myself.
I wanted the concept to hold up beyond the first impression, so I built the experience all the way through:
Product discovery
Product pages
Cart interactions
Checkout
Simulated payment
Cookie consent
Responsive layouts
Mobile interactions
And the smaller interface states throughout the experience
The imagery was created specifically for NARROWFORM using generative tools, then refined and directed to fit the same visual language as the website.
The result is a complete fashion e-commerce concept that you can actually explore.
This is probably the most involved project I've made so far, because I wasn't trying to design a website around an existing brand.
I wanted to create the brand, then build the website that belonged to it.
→ https://narrowformconcept.netlify.app/ Camille Whitmore is a therapist for artists and creative minds. She works with Expressive Arts Therapy, an approach that uses the act of creating (painting, gesture, writing, sound) as a way into what emotion keeps hidden. For those who live by their sensitivity, art is not a hobby, it is a language. And through that language, Camille guides each person back to themselves.
And why the swallow? Because the swallow is the bird that always returns. No matter how far it flies, it finds its way home. That is exactly what happens here: art takes you far, inward, toward what was hidden, and brings you back to yourself. The flight is the transformation. The return is the healing.
#expressivearts #arttherapy #forartists #creativemind #creativeprocess #selfdiscovery #artheals #emotionalwellbeing #sensitivesoul #artistlife ![Cover image for [Branding] Personal Brand - Gabe](https://media.contra.com/image/upload/q_auto:good,w_1100/sa2o4u68uge3dzp1hqkf.avif)
