Brand Design Projects in State of Minas GeraisBrand Design Projects in State of Minas Gerais
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Cover image for "Communication is where we make
"Communication is where we make the difference." Reach is a communication consultancy specialized in delivering strategic solutions for research institutions and scientific societies. Your goal is to be a reliable bridge between scientific production and the public, making communication clearer, more accessible, and impactful. The brand identity was developed around the name Reach—symbolizing our mission to extend the reach of science and the clients. The owl icon was chosen for its associations with wisdom, intelligence, and strategic vision—key qualities for effective communication in the scientific field. The brand’s clean and straightforward visual identity was designed to convey clarity, trust, and professionalism. This minimalist approach allows the message to stand out while reinforcing the sophistication and seriousness of Reach’s work.
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