In the search for spaces that slow down the daily routine and blend flavor with nature, Quital emerges. Born from the expertise of a traditional local bakery known for creating incredible experiences, this new space is designed for an alternative and Millennial audience. Since the coffee shop promotes the idea of a digital detox and the search for more authentic real-life moments, the brand identity needed to convey a handcrafted and natural feel.
To translate this visually, the logo design features organic and irregular shapes, embracing a hand-drawn aesthetic. Its arched layout acts as an invitation to enter this universe, while the curves of the letterforms evoke branches and leaves, reflecting the feeling of the outdoors right in the middle of the urban landscape.
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![Cover image for Video Branding Broadcast Packaging for The Pet Collective [10M+]](https://media.contra.com/image/upload/q_auto:good,w_800/ma7kglkxnakxfhejhy5w.avif)
A growing audience has been seeking to disconnect from social media to live real, memorable experiences at theaters, concerts, bars, or through outdoor activities. This lifestyle shift has gradually developed due to digital information overload, sparking a search for real-life "detox" alternatives through sports, hobbies, and leisure.
The Movy platform emerges as a facilitator to find the perfect experiences and organize them into a personal schedule in a fun way. It ensures users find the activities they enjoy while encouraging them to explore new possibilities.
The brand's main challenge was connecting with Gen Z and Millennials in a fun, youthful, and bold manner, reflecting the vast diversity of interests and experiences available on the platform.
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