Brand Design Projects in State of BahiaBrand Design Projects in State of BahiaA growing audience has been seeking to disconnect from social media to live real, memorable experiences at theaters, concerts, bars, or through outdoor activities. This lifestyle shift has gradually developed due to digital information overload, sparking a search for real-life "detox" alternatives through sports, hobbies, and leisure.
The Movy platform emerges as a facilitator to find the perfect experiences and organize them into a personal schedule in a fun way. It ensures users find the activities they enjoy while encouraging them to explore new possibilities.
The brand's main challenge was connecting with Gen Z and Millennials in a fun, youthful, and bold manner, reflecting the vast diversity of interests and experiences available on the platform.
