Brand Strategy Projects in St. Louis

Brand Strategy Projects in St. LouisBrand Strategy Projects in St. Louis

Rastro | Brand Identity — Sprint

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Cover image for Transforming Online Presence: A Copywriting Case Study

Transforming Online Presence: A Copywriting Case Study

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25

Cover image for Slept On: Website & Social Media Content Design

Slept On: Website & Social Media Content Design

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Revair | Brand Design

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18

Jeni’s Waffle Fest – Brand Extension & Packaging Design

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Brand Guide for clear branding & effective marketing

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Braids By Shyra: Logo, Branding Suite, & Business Card Design

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Milly | Brand World — Sprint

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19

Brand Strategy Project

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5

[Christmas House: Character Brand Seasonal Pop-up] Christmas House: From First Product Line to Full Seasonal Experience “Christmas House” was a seasonal pop-up built to launch a production company’s first-ever global character product line. Instead of just placing products on shelves, we turned the space into a cozy, story-driven house that made people want to linger, browse, and collect. I led the campaign end-to-end as PM — from concept and customer flow to merchandising and staffing. The activation not only achieved strong daily sales and steady visitor numbers, but also generated enough buzz to secure a sequel proposal for “Christmas House 2.”

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Cover image for [Dream Theater: Insurance Gen Z Pop-up] Making Insurance Fee...

[Dream Theater: Insurance Gen Z Pop-up] Making Insurance Feel Like a Dream (Literally) Insurance isn’t the easiest category to make lovable — especially for Gen Z. With “Dream Theater,” I joined an insurance brand’s journey to rethink how they show up to younger audiences through an experiential pop-up. Instead of pushing products, we built an immersive space around dreams, goals, and “future me” moments. My role focused on the strategy and storytelling side: understanding Gen Z behavior, mapping the customer journey in the space, and making sure every touchpoint — from leaflets to digital signage — felt cohesive and emotionally grounded. The result? A pop-up that drew consistent foot traffic, triggered social conversations, and was later featured as a standout case of Gen Z-focused brand activation.

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Cover image for AdVersify

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Cover image for [Disney+ Uncle Sam-sik Pop-up] From Screen to Street: Bringi...

[Disney+ Uncle Sam-sik Pop-up] From Screen to Street: Bringing a Hit K-Drama into the Real World When Uncle Sam-sik, a Disney+ original series, started gaining serious buzz, the question became: how do we keep that momentum going beyond the screen? I worked as PM on an experiential pop-up that extended the drama’s world into a physical space. We designed a store that felt like stepping into the story, and paired it with a highly shareable hashtag event. The result: tens of thousands of visitors, a strong participation rate in the SNS event, and coverage in lifestyle and branding media. I love projects like this because they sit at the intersection of content, space, and community — all things I care deeply about.

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