Brand Strategy Projects in Saint Charles
Brand Strategy Projects in Saint Charles
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6
Matt Carvalho
pro
Rastro | Brand Identity — Sprint
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52
0
Lesley Dempsey
Transforming Online Presence: A Copywriting Case Study
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25
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Maelisha Nahlee
Slept On: Website & Social Media Content Design
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0
0
Matt Carvalho
pro
Revair | Brand Design
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19
0
Olivia Girgis
Jeni’s Waffle Fest – Brand Extension & Packaging Design
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3
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Maya Garnaat
Brand Guide for clear branding & effective marketing
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22
0
Maelisha Nahlee
Braids By Shyra: Logo, Branding Suite, & Business Card Design
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0
0
Matt Carvalho
pro
Milly | Brand World — Sprint
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20
0
Lesley Dempsey
Brand Strategy Project
0
5
20
승현 이
[Christmas House: Character Brand Seasonal Pop-up] Christmas House: From First Product Line to Full Seasonal Experience “Christmas House” was a seasonal pop-up built to launch a production company’s first-ever global character product line. Instead of just placing products on shelves, we turned the space into a cozy, story-driven house that made people want to linger, browse, and collect. I led the campaign end-to-end as PM — from concept and customer flow to merchandising and staffing. The activation not only achieved strong daily sales and steady visitor numbers, but also generated enough buzz to secure a sequel proposal for “Christmas House 2.”
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승현 이
[Dream Theater: Insurance Gen Z Pop-up] Making Insurance Feel Like a Dream (Literally) Insurance isn’t the easiest category to make lovable — especially for Gen Z. With “Dream Theater,” I joined an insurance brand’s journey to rethink how they show up to younger audiences through an experiential pop-up. Instead of pushing products, we built an immersive space around dreams, goals, and “future me” moments. My role focused on the strategy and storytelling side: understanding Gen Z behavior, mapping the customer journey in the space, and making sure every touchpoint — from leaflets to digital signage — felt cohesive and emotionally grounded. The result? A pop-up that drew consistent foot traffic, triggered social conversations, and was later featured as a standout case of Gen Z-focused brand activation.
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117
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Sadiq Amarea-Bey
pro
AdVersify
0
26
16
승현 이
[Disney+ Uncle Sam-sik Pop-up] From Screen to Street: Bringing a Hit K-Drama into the Real World When Uncle Sam-sik, a Disney+ original series, started gaining serious buzz, the question became: how do we keep that momentum going beyond the screen? I worked as PM on an experiential pop-up that extended the drama’s world into a physical space. We designed a store that felt like stepping into the story, and paired it with a highly shareable hashtag event. The result: tens of thousands of visitors, a strong participation rate in the SNS event, and coverage in lifestyle and branding media. I love projects like this because they sit at the intersection of content, space, and community — all things I care deeply about.
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![Cover image for [Christmas House: Character Brand Seasonal Pop-up] Christmas...](https://media.contra.com/image/upload/w_800,q_auto/pt3phtr2xvhfvwaukgp5.avif)
![Cover image for [Dream Theater: Insurance Gen Z Pop-up] Making Insurance Fee...](https://media.contra.com/image/upload/w_800,q_auto/ghqendlyfsskdhv18kje.avif)
![Cover image for [Disney+ Uncle Sam-sik Pop-up] From Screen to Street: Bringi...](https://media.contra.com/image/upload/w_800,q_auto/bebnfzndrqmrx7wjqdhe.avif)