A sample small business marketing audit focused on digital presence and competitive analysis. The project evaluates how a business presents itself online, compares its positioning with competitors, and identifies opportunities to strengthen visibility, reach, and overall marketing strategy.
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My son and I started a candy company that went viral a few summers ago when freeze dried candy was popular for a minute. It was my first experience working as an operator, trying to manage logistics, manufacturing, creating custom packaging, managing and creating social media content, hiring employees, and navigating unique new taxes as we went along. In the long run it was a wild and fun experience, but I learned that I don't want to have anything to do with selling a product in the food industry. 😆 Back to regularly scheduled programming.