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Cover image for CASE STUDY Biomat needed a brand
CASE STUDY Biomat needed a brand identity system capable of positioning a biotechnology company specializing in biomaterials for the healthcare sector. The project ranged from the corporate visual identity and brand guidelines to a comprehensive wayfinding system and a launch campaign for a new product line. The main challenge was to develop a consistent identity across multiple media and create a campaign with a distinctive concept: the shadows and reflections of biomaterials were transformed into iconic works of world architecture, drawing an analogy between scientific innovation and humanity’s greatest achievements. The result was a comprehensive, robust, and scalable branding system that unified communication, spaces, and products under a single visual language, becoming one of the brand’s most complete projects and earning recognition through a design award. PROJECT SUMMARY Comprehensive branding system for a biotechnology company, including corporate identity, brand manual, wayfinding system, and product launch campaign featuring an award-winning visual concept.
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