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CASE STUDY
Biomat needed a brand identity system capable of positioning a biotechnology company specializing in biomaterials for the healthcare sector. The project ranged from the corporate visual identity and brand guidelines to a comprehensive wayfinding system and a launch campaign for a new product line.
The main challenge was to develop a consistent identity across multiple media and create a campaign with a distinctive concept: the shadows and reflections of biomaterials were transformed into iconic works of world architecture, drawing an analogy between scientific innovation and humanity’s greatest achievements.
The result was a comprehensive, robust, and scalable branding system that unified communication, spaces, and products under a single visual language, becoming one of the brand’s most complete projects and earning recognition through a design award.
PROJECT SUMMARY
Comprehensive branding system for a biotechnology company, including corporate identity, brand manual, wayfinding system, and product launch campaign featuring an award-winning visual concept.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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