Freelancers using Adobe InDesign in Sorocaba
Freelancers using Adobe InDesign in Sorocaba
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Gabriel de Castro
Sorocaba, Brazil
Art director and graphic designer. +10y XP.
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Art director and graphic designer. +10y XP.
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I developed the branding for DICEO — a German company built around the concept of transforming data into meaningful, actionable information. DICEO stands for Data and Information Cycle for Elevator Optimization, and the entire brand was designed to reflect this core idea: collecting, organizing, and cross-referencing data from elevators to generate smarter, more efficient solutions. The visual identity is rooted in this logic. The logo is constructed from two integrated data blocks, creating an intersection that forms the letter “D” — a direct representation of data connection and information flow. This geometric approach reinforces the idea of structure, precision, and intelligence behind the system.
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A personal branding study for a luxury resort concept called Botanique. This project explores a visual identity designed to express refinement, calm, and deep connection with nature. The concept positions Botanique as a destination where time slows down and relaxation becomes the central experience. The branding is built around elegant typography, organic shapes, and a restrained visual language, creating a sense of sophistication and serenity. Soft compositions and natural-inspired elements reinforce the idea of a place designed for rest, balance, and quiet luxury. The goal was to craft an identity that communicates Botanique not just as a resort, but as a sanctuary for relaxation and wellbeing. This is a personal creative exploration of how branding can translate tranquility and refined hospitality into a visual system.
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A personal art direction study inspired by Aperol. Concept: “Fresh dip like a…🔥” This project explores the refreshing sensation of summer — that instant feeling when you dive into a pool or take the first cold sip of a drink under the sun. The idea was to translate that moment visually through a mix of photography and bold graphic shapes. By blending cut-out photography with fluid and geometric forms, the compositions create a sense of movement and immersion, as if the images themselves were dipping into color and freshness. The goal was to create a playful and contemporary aesthetic that captures the light, social, and refreshing spirit associated with Aperol. This is a personal creative exploration of how graphic forms and photography can merge to express the feeling of a refreshing summer “dip”.
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Vioma is a supplement brand built around the idea that wellness should feel as refined as it is effective. I developed the complete brand identity, creating a visual system that moves away from the conventional fitness aesthetic in favor of a clean, premium, and lifestyle-driven approach. From the logo and packaging to social media and brand applications, every element was designed to communicate balance, vitality, and modern wellbeing. Scope: Brand Identity · Art Direction · Packaging Design · Visual System · Social Media · Brand Applications
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