Projects using Adobe Premiere Pro in SofiaProjects using Adobe Premiere Pro in SofiaTHE ROOM REMEMBERS HER.
A hyperrealistic AI commercial concept for a luxury fashion / fragrance campaign.
This piece was developed as an editorial world built around presence, architecture, and atmosphere — following one elegant woman as she moves through a series of ornate thresholds, subtly transforming each space she enters.
The visual direction focused on monumental red wagasa umbrella imagery, dark carved interiors, motion-blur figures, cinematic depth, and a restrained luxury aesthetic designed to feel like a true international campaign rather than a typical AI film.
I wanted the film to feel controlled, mysterious, architectural, and emotionally charged — with the heroine as the only stable force in a constantly shifting world.
Creative Direction · AI Visual Production · Luxury Campaign Concept · Cinematic Advertising · Fashion / Fragrance Storytelling
Created as a concept campaign for portfolio purposes. Luxepurr — Premium Cat Treats Commercial
A 15-second concept commercial created for Luxepurr, a fictional premium cat treat brand designed to make everyday treat time feel playful, irresistible, and elevated.
The concept combines premium pet-food advertising with expressive character storytelling, following an adorable orange-and-white cat from the anticipation of the first bite to an energetic chase for salmon puffs and a polished final product reveal.
I developed the creative concept, visual direction, character and product consistency, cinematic shot progression, voiceover, and AI video generation. Particular focus was placed on realistic fur, appetizing food textures, natural animal movement, dynamic camera work, and maintaining a cohesive cream-and-orange luxury brand identity throughout the film.
The final piece balances cute, highly shareable storytelling with polished commercial product photography, creating a campaign designed to feel both playful and premium.
Creative Direction · AI Video Production · Concept Development · Character Consistency · Product Visualization · Cinematic Advertising · Voiceover · Social Media Content GigglePing — Playful Voice Note App Commercial
A 15-second concept commercial created for GigglePing, a fictional social voice-note app designed around one simple idea: some messages are too funny to keep to yourself.
The concept transforms an everyday moment — receiving a hilarious voice note — into a playful, highly visual advertising story. What begins as a relatable reaction quickly evolves into a dynamic world of animated sound waves, expressive characters, floating reactions, and social interaction.
I developed the creative concept, visual direction, character consistency, branded app experience, cinematic shot progression, voiceover, sound-driven moments, and AI video generation.
The final piece combines tactile 3D character design, bold blue-and-yellow branding, humor, expressive animation, and fast-paced commercial storytelling to create a memorable campaign that feels fun, modern, and instantly shareable.
Creative Direction · AI Video Production · Concept Development · Character Animation · App Visualization · Voiceover · Cinematic Advertising · Social Media Content Cloud Whisk — Whimsical Luxury Dessert Commercial
A 15-second concept commercial created for Cloud Whisk, a fictional premium dessert brand built around the idea that dessert should feel like a small escape from reality.
The goal was to combine luxury food advertising with whimsical storytelling, creating a world that feels magical without losing the tactile realism of the product.
I developed the concept, visual direction, character and product consistency, cinematic shot progression, voiceover, and AI video generation. The film moves from an intimate character introduction into a surreal transformation of cream, chocolate, and floating ingredients, before landing on a rich macro product reveal and branded hero shot.
Special attention was given to realistic food textures, controlled camera movement, natural character performance and lip-sync, consistent packaging, and a refined powder-blue, ivory, and gold visual identity.
Creative Direction · AI Video Production · Concept Development · Character Consistency · Product Visualization · Cinematic Advertising · Voice & Lip-Sync GIN HAS NO CURFEW — Spec Campaign
A cinematic spec campaign for a fictional premium gin brand, built around one simple idea: great nights don’t come with an age limit.
The film follows a sharply styled elderly woman who begins the evening completely unimpressed at a Havana-inspired bar window. One unexpected Cuban rhythm changes the mood — she takes her gin, steps into the street, and becomes the magnetic center of the night.
The creative direction deliberately avoids sentimental or stereotypical portrayals of age. Instead, the character is confident, stylish, sensual and genuinely cool, with real movement, personality and presence.
The visual language combines intimate macro product photography with energetic handheld cinematography, whip pans, low-angle dance shots, natural foreground transitions and warm Caribbean light. Every element — from the cocktail details and live musicians to the street movement and final product shot — was designed to feel tactile, cinematic and culturally alive.
I developed the campaign concept, creative direction, visual storytelling, shot design, character direction, product styling and overall cinematic language.
Campaign line: GIN HAS NO CURFEW. 
