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GigglePing — Playful Voice Note App Commercial
A 15-second concept commercial created for GigglePing, a fictional social voice-note app designed around one simple idea: some messages are too funny to keep to yourself.
The concept transforms an everyday moment — receiving a hilarious voice note — into a playful, highly visual advertising story. What begins as a relatable reaction quickly evolves into a dynamic world of animated sound waves, expressive characters, floating reactions, and social interaction.
I developed the creative concept, visual direction, character consistency, branded app experience, cinematic shot progression, voiceover, sound-driven moments, and AI video generation.
The final piece combines tactile 3D character design, bold blue-and-yellow branding, humor, expressive animation, and fast-paced commercial storytelling to create a memorable campaign that feels fun, modern, and instantly shareable.
Creative Direction · AI Video Production · Concept Development · Character Animation · App Visualization · Voiceover · Cinematic Advertising · Social Media Content
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PAPER GIRL - A 1:27 one-take Pixar-style animated short
WHY I MADE IT -
My Fiance is a doctor now. At fifteen, she delivered newspapers around our neighborhood every single morning - cat occasionally in tow, one neighbor's dog who insisted on catching the paper mid-air. Paper Girl is those mornings, stitched together and turned up to eleven.
THE CONCEPT -
One girl. One impossible morning. An entire city is determined to make her late. Maya is eleven, she has a full backpack and no time left, and the camera never once lets go of her - waking with her, dropping to tire level as she pedals, tearing through an alley of hanging laundry, cranking over gridlocked traffic, chasing her past market stalls and up a spiral staircase in one unbroken take.
Underneath the chaos, two things carry the weight: a single newspaper bound in a red rubber band that has to survive the entire route, and a stowaway orange Tabby who leaps into her backpack in the opening seconds and rides the whole way - reacting to every turn.
THE WORKFLOW -
1. Built entirely in CapCut Video Studio's canvas mode with Seedance 2.5.
2. Wrote a single structured prompt built around a locked "character bible" - Maya's design, costume, bicycle, and the cat described once, in fixed language, so identity would hold across the full sequence.
3. Pasted into Video Studio - settings: Seedance 2.5, 16:9.
4. Structured the story as 8 timestamped beats with one camera instruction each, leaning on Seedance 2.5's 1-second timestamp control to direct specific moments.
5. The canvas handled the entire pipeline autonomously: script breakdown, character sheets, 8 environment plates ( bedroom, hallway, driveway, residential street, alley, intersection, market, apartment building ), then generated every shot clip and composed them.
6. Manual pass : trimmed for comedic timing, motion-matched every transition so the sequence reads as one continuous camera move, then upscaled to 2K.
The complete canvas walkthrough - every stage of the pipeline, narrated - is in the comments.
Original Generation Prompt : Click Here
Cacput Project Link : Click Here
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Case study of the animation work I created for RocketSaaS.
epic, the realism of the smoke cloud is phenomenal!
