Design & Development Made Easy
Scaling eCommerce Conversions via Influencer-Led Campaigns
Scaling eCommerce Conversions via Influencer-Led Campaigns
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25+ Years Marketing Expertise at Your Fingertips
25+ Years Marketing Expertise at Your Fingertips
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Growth Marketer | Sales-Driven Strategies 🚀
Growth Marketer | Sales-Driven Strategies 🚀
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PPC Expert, Google Ads, FB Ads 🌟
PPC Expert, Google Ads, FB Ads 🌟
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Video producer & social strategist boosting brand impact
Video producer & social strategist boosting brand impact
After a year of organic growth, Stan, a creator monetization tool wanted to test paid ads across social media channels.
I worked with a creator to turn her story — making extra income through her Stan store — into a video that felt native to the ICP. Authentic, social-proof-driven, and optimized to show potential users why they should try the product.
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This video was produced as a product demo for a SaaS platform designed to help creators build personal websites and monetize their audiences with ease.
The challenge was that the original landing page didn’t clearly communicate why users should subscribe or how intuitive the platform really was. My goal was to simplify the message through visuals: showing, not telling.
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For this GTM launch with StealthIQ, I owned the concept, script, shoot, and edit - Crafting a narrative that transformed a marketing agency launch into a brand story with a strong point of view.
Here’s what the final result looked like 👇
https://www.linkedin.com/posts/stealth-iq_marketing-is-broken-slow-expensive-inefficient-activity-7378553744835301376-NFge?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAvJ0H8BHkWYok9Sz7K5vC976honZcdRKoU
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Purposeful storytelling, curated and focused
A connected campaign built to move people seamlessly from first scroll to final click.
The reel, email, and landing page were designed as one flow — carrying the same tone, light, and rhythm across each stage.
Built to show how clarity, consistency, and calm storytelling can turn attention into action.
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Working through a new set of fall visuals.
Taking the design from initial idea to finished product and now into campaign imagery with a focus on realism and grounded characters.
Real Solutions. Evolving Tools.
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Spent some time exploring Higgsfield’s Angles Engine. I ran one character at a time through a range of angles to see how consistent it stayed across lighting and environments. What I like most is how the angles spark new ideas and turn simple moments into something more considered. It also helps with character reference buildout. Early, but already a solid addition to the workflow.
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E-commerce Ads: Meta, Pinterest & OpenAI
