Freelance Product Managers in San DiegoFreelance Product Managers in San Diego
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Joey Neal's avatar
Joey Neal
San Diego, USA
0-1 product leader, ex R/GA, MakerBot, Hero Health
0-1 product leader, ex R/GA, MakerBot, Hero Health
Cover image for PrintShop is my all-time favorite consumer experience we bro...
PrintShop is my all-time favorite consumer experience we brought to life at MakerBot. As the company pushed 3D printing into the consumer market with the new Mini Printer, we developed an end-to-end iPad app that made 3D printing accessible to everyone. Users could browse top models from Thingiverse, customize wearables, and purchase high-quality models from our digital store—all without any modeling skills required. The icing on the cake was Shape Maker, a feature that let anyone draw on paper, snap a photo, and transform it into a 3D model. Check out the video featured on my profile to see it in action.
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Cover image for In terms of social impact, Hero helped members live their be...
In terms of social impact, Hero helped members live their best lives by ensuring they took their medication on time. I joined the company to design and develop the consumer experience from end-to-end with a tight-knit team right from the start. We focused on two key sprints: Setup: Onboarding accounts, setting up schedules, and loading the medication dispenser with pills. Day-to-day usage: How members get notified when it's pill time, dispensing meds, and what happens if they miss a dose—cue the caregiver experience. Incredibly complex digital/physical interactions made simple. Sometimes when you're grinding, you don't realize the impact until a member reaches out and says: "I want to say how this machine has changed my life! Because of Hero I've not had a seizure in months."
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Cover image for Finally took time to document my work properly. Last decade ...
Finally took time to document my work properly. Last decade building products bridging physical and digital: connected medical devices, 3D printers, smart implants, consumer electronics. Zero-to-one builds, scaling teams, shipping things that matter. This year I went deep: detailed case studies for Hero Health, MakerBot, and Canary Medical. The wins, the process, what I actually did. Years of work condensed into a few scrolls. Also added 2025 builds—including Superstash, a native iPadOS app I designed and developed solo using AI-assisted tools. Design to code, at a pace that used to require a team. If you're curious what a decade+ of product work looks like: https://jneal.vercel.app
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Cover image for My last startup was a truly groundbreaking hardware/software...
My last startup was a truly groundbreaking hardware/software experience. Canary Medical engineered a smart implant device that allowed Healthcare Professionals (HCPs) to monitor patient recovery progress following knee replacement surgery. I led the overhaul of the HCP platform design and the execution of a patient app that let individuals view their own recovery progress. This included improvements to the base station setup experience, plus AI-assisted data analysis and exercise recommendations.
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Product Manager(2)