Project overview
Led an end-to-end course creation, production, and launch for Vanessa Van Edwards, best-selling author and educator. Delivered full platform build, conversion-driven landing page copy, paid ad management, and launch strategy, generating $40K in revenue within two weeks.
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We developed the aesthetics and user experience for a high-end furniture company, increasing the perceived value of the product and brand, with design and animations generating brand value for the fastest-growing market in the world.
There was an increase in average order value, a higher conversion rate, and a much greater perceived value, allowing them to sell at higher prices and generate trust among audiences such as architects, studios, and corporate clients.
A strategy article on how early-stage startups should build a marketing plan that actually gets executed — by focusing on 1-2 channels, prioritizing with frameworks like ICE and Bullseye, and measuring revenue metrics instead of vanity numbers.
It reflects the thinking behind my Growth Marketing Plan service: audit, ICP, channel strategy, and a 90-day action plan built to ship.
Written with my hybrid process: AI-assisted research, refined with senior strategic judgment.
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Led the marketing strategy for Sephora's Halloween campaign in São Paulo, managing influencer curation, content creation, PR, and strategic media mailing.
Managed the launch of M·A·C Stack Mascara in São Paulo, leading influencer curation, content delivery, press kit distribution, and on-site event management.