Scaling Brazil's premier rolling paper brand across nationwide channels required aligning direct-to-consumer demand with wholesale growth. We engineered an integrated digital engine combining web architecture, paid traffic, and video production to grow audience reach while converting new B2B clients.

The core digital infrastructure was engineered to streamline both consumer education and wholesale lead acquisition. We redeveloped the primary web platform with a focus on speed, user experience, and clear conversion paths for business owners. By making product lines and wholesale catalog requests accessible, the site became a high-performing conversion hub designed to capture store owners, distributors, and retail partners across the country.

A strong B2B presence relies heavily on overwhelming consumer demand. Through targeted audience growth strategies and consistent creative positioning, we expanded the brand's primary Instagram presence to over four hundred and twenty thousand followers. This massive organic footprint created strong pull-through demand, giving sales representatives leverage when onboarding new store locations and proving to prospective retailers that Papelito was the most requested brand in its category.

To deepen brand trust and showcase manufacturing quality, we produced engaging long-form video content for YouTube. These assets highlighted product innovation, lifestyle alignment, and behind-the-scenes brand culture. By serving as an anchor for long-form storytelling, this content educated both end-consumers and retail partners on the distinct market advantages of the product line, establishing long-term authority in the industry.

To keep the acquisition funnel filled with new retail inquiries, we created a dynamic pipeline of short-form video creative tailored for Instagram Reels and TikTok. Utilizing sharp pacing, culturally relevant hooks, and targeted call-to-actions, our paid traffic campaigns focused on dual-objectives—capturing top-of-funnel consumer attention while prompting store owners to stock the product line. This continuous media distribution generated a steady stream of B2B inbound leads, expanding physical retail points nationwide.