Projects in RosythProjects in RosythDigital Marketing — Nishk Jewellery
Managing end-to-end digital marketing for Nishk Jewellery (nishk.co.uk (http://nishk.co.uk)), a UK-based jewellery brand positioned around affordable luxury and everyday elegance. Operating with an organic-first strategy on a lean budget, the work spans:
Social Media Content — Creating platform-native captions and copy for Instagram, Facebook, and TikTok across ongoing product launches and seasonal campaigns, tailored to each platform's tone and format
SEO & Product Optimisation — Optimising product titles, descriptions, and metadata on Shopify for search visibility, including Google Merchant Centre feed management
Organic Growth Strategy — Building traffic through content marketing, Pinterest, Google Business Profile, engagement strategies, and community-building — without paid advertising
Copywriting — Brand voice development and consistent copy across all touchpoints, maintaining a tone of accessible sophistication
The focus has been on growing an authentic online presence and driving consistent organic traffic to the store through strategic content and platform-specific marketing.
