Projects using Adobe InDesign in RawalpindiProjects using Adobe InDesign in Rawalpindi
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Cover image for Every strong brand needs rules
Every strong brand needs rules that let it scale without drifting. These are the brand guidelines I created for Xoto, a B2B data intelligence platform built on one idea: Intelligence in Motion. The guidelines turn that idea into a complete system: Logo: construction, clear space and minimum sizes, all built on one 45° angle Colour: Xoto Turquoise, Deep Teal and supporting tones, plus accessibility pairings so the brand stays readable everywhere Typography: the Mollen family, from Light to Bold, for confident headlines and precise data details Patterns and data bars: graphic elements drawn from the brand’s signal language Verbal identity: words that move, with a voice built around clarity, direction and momentum Applications: website, app, social, keynote screens, stationery and merchandise The result is a brand any team can pick up and apply consistently from day one. If your SaaS or data company needs a brand system built to scale, let’s talk. #brandguidelines #brandidentity #saasbranding #visualidentity
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Cover image for I create high-quality, professional packaging
I create high-quality, professional packaging designs that help products stand out on the shelf, look premium online and communicate your brand clearly all at an affordable budget. I design attractive, strategic and print-ready packaging for food, beverages, cosmetics, skincare, beauty, health, retail, consumer products and other brands. From concept development and visual direction to final artwork and production-ready files, I can handle the complete packaging design process. What I deliver: • Custom packaging design tailored to your brand • Product packaging concepts and visual direction • Box, pouch, bottle, jar, tube and label design • Food and beverage packaging design • Cosmetic and skincare packaging design • Product label and sticker design • Retail and consumer product packaging • Front, back and side packaging artwork • Professional typography, colour and visual hierarchy • Brand-consistent packaging layouts • Print-ready artwork and production files • Dieline-based packaging design • Bleed, trim and print specification setup • Barcode, ingredients and required information placement • Packaging mockups for presentations and marketing • High-resolution files for print and digital use • Editable source files in Adobe Illustrator, Photoshop or InDesign I don't design packaging simply to make it look attractive. I create packaging that communicates the product quickly, supports your brand identity and helps your product stand out from competitors. Whether you need a new product label, food packaging, cosmetic packaging, retail box, pouch design, bottle label, supplement packaging, premium packaging or a complete packaging range, I can create a professional solution around your product, target audience and market. I can work from your existing brand guidelines, logo and dieline, or develop the visual direction from scratch when you are launching a new product. My approach combines branding, graphic design, typography, colour psychology, product hierarchy and production-ready artwork to create packaging that looks professional both in real life and across e-commerce platforms. You get high-quality packaging design at an affordable and budget-friendly price without compromising on creativity, attention to detail or professional presentation. I provide unlimited revisions until you are happy with the agreed final deliverables, plus a 100% money-back guarantee if you are not satisfied with the completed work. For multiple products, packaging collections, complex structural packaging, advanced 3D packaging renders or complete brand-and-packaging projects, I can provide a tailored quote based on your requirements.
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Cover image for My Experience with Contra: No
My Experience with Contra: No Relevant Jobs for Editorial & Print Design I subscribed to Contra Pro hoping to find freelance opportunities in editorial design and print-ready materials, including magazines, catalogs, brochures, and booklets. Unfortunately, I haven’t received any relevant job opportunities in my field. As a professional editorial and print designer, this has been a disappointing experience. My advice to fellow designers: Before investing in a Pro subscription, carefully evaluate whether Contra offers opportunities that match your specific services. I’m sharing my personal experience to help other freelancers make an informed decision. I hope Contra improves its job-matching system and provides more opportunities for editorial and print design professionals. #Contra #Freelancing #EditorialDesign #PrintDesign #GraphicDesign #FreelanceDesigner
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Cover image for 📐 BRAND STRATEGY — CASE
📐 BRAND STRATEGY — CASE STUDY ⚙️ Koia Objects: Making the Photography Match the Positioning Goal: Closing the gap between what Koia Objects makes and how it is seen — using photography as the proving ground for the brand's design logic. 📸✨ 1. 🎯 The Brief Koia Objects is a Swedish stainless steel tableware and serving brand, two years in, with a design sensibility that sits deliberately between two traditions: 🏛️ Bauhaus Rationalism (Mies van der Rohe): Form follows function & industrial precision. 🌿 Nordic Warmth (Alvar Aalto): Human-centric design that keeps precision warm rather than cold. 💰 The Positioning: Accessible Premium — not luxury, not budget, but a fair price for genuine material quality and craftsmanship. ⚡ The Challenge: This positioning has to be felt, not stated. It must be built into every decision the brand makes, starting with how the product is photographed. 2. 🔍 The Diagnosis Most young premium tableware brands drift into one of two failure modes: 🚫 The Catalog Trap (Current State): Flat white backgrounds, even front-on lighting, centered objects. It looks like a cheap e-commerce listing and flattens the way light moves across brushed steel. 🚫 The Overcorrection (To Avoid): Dark moody backdrops, heavy gold rim-lighting, and fake luxury marble. It looks like an imitation of luxury watch ads and ignores both Bauhaus and Nordic roots. 💡 The Fix: Build a third direction grounded in Koia’s true design lineage rather than borrowed conventions. 3. ⚖️ The Design Logic Translating "Bauhaus Rationalism + Nordic Warmth" into 5 concrete photographic principles: 🏷️ Principle🖼️, What It Means in a Photograph🛠️ Function, Visible Show the object doing its job (pouring, serving, being held). Function is the whole premise.✨ Material Honesty Real ,directional light on real steel. Let reflections show weight and precision without over-retouching.🪵 Restraint in Styling Few, purposeful props (raw wood, linen, stone). Nothing on set unless it earns its place.☀️ Warm Directional Light .Soft daylight or a single warm key light instead of flat, cold studio flashes.🏡 Grounded Negative Space, Generous breathing room on a real surface (table, hand, counter) — never a void. 4. 🎬 The Direction, Made Concrete 📋 Shot List 🖼️ Hero Shot: The object alone on a real surface (oiled wood, honed stone) with soft single-direction daylight. 💧 In-Use Shot: The object mid-function (pouring water, serving food, lifted by a hand). 🔍 Material Macro: A tight crop on an edge, weld line, or brushed surface to prove craftsmanship. 🍽️ Grounded Flat Lay: The product with 2–3 purposeful props (linen, raw ceramic, cut citrus) and generous breathing room. 5. 🔄 Before / After — Case Study 🏺 Object: Stainless Steel Serving Pitcher ❌ BEFORE (Catalog Default): Shot dead-on against a white seamless background with flat lighting. The steel looks flat, generic, and cheap. ✅ AFTER (Koia Direction): Shot at a slight angle on an oiled walnut counter, lit by soft side daylight. Highlights catch the spout, shadows add depth, and water is captured mid-pour into a glass. 🌟 Why It Works: Highlights prove the metalwork quality, the pour proves function, and the warm wood adds Nordic cozy vibes without clutter! 6. 📈 Why This Matters Commercially 🏷️ Shifts Value Perception: Replaces price comparison with craftsmanship appreciation ("This is clearly better made"). 📦 Scalable Framework: The 5 principles extend directly to packaging, website UI, and social content as the brand scales. Prepared as an example project — Koia Objects Brand Strategy Engagement. 🚀
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Cover image for IEACF Educational Foundation Project Type: Real
IEACF Educational Foundation Project Type: Real Client Work | Magazine Design IEACF Educational Foundation needed a professional magazine to present its scholarship initiatives, community impact, organizational stories, and educational content in a credible and engaging editorial format. The challenge was balancing substantial written content with photography while keeping each spread readable and visually engaging. I created a structured editorial system with strong typographic hierarchy, multi-column grids, generous white space, and large photography. The final magazine provides IEACF with a polished publication that communicates its mission and impact while maintaining consistency across content-heavy spreads. I’d love to hear your thoughts on this magazine design. What works well for you, and what would you improve in the layout, typography, or overall visual direction?
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Cover image for Boss Babe Brand - Story
Boss Babe Brand - Story & Digital Product Design Designed by Business Wifey Agency The Project Boss Babe Brand is a digital product and content brand built for ambitious women who are done playing small. BWA designed a full Instagram story series to promote their digital offerings - freebie funnels, stock image collections, and value-driven content - all wrapped in a dark, luxury aesthetic that makes every swipe feel intentional. What We Created Freebie Funnel Story → A cinematic dark-background story promoting their free resource - 50 viral social media ideas - presented on a floating phone mockup against a luxury car backdrop. Elegant script typography, a clear CTA, and a visual world that makes a free resource feel premium. Dark Aesthetic Collection Promo → A full product story showcasing their 125-image dark aesthetic stock collection. Bold display type, editorial grid layout, product mockup on phone screens, and a complete product description that sells the value without overselling the copy. Collection Launch Story → Three phones floating in a dark luxury interior - each displaying a different image from the collection. Minimal. Editorial. The kind of story that stops the thumb. Why These Images Story → A split-layout story pairing editorial imagery with audience targeting copy - entrepreneurs, content creators, graphic designers, digital product sellers, and marketing experts. Clean and direct. Every word earns its place. Note This is a client story design project created by Business Wifey Agency for Boss Babe Brand's digital product promotion. ✦ Skills Used Story Design · Digital Product Marketing · Funnel Design · Dark Aesthetic Direction · Typography · Instagram Content Design
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