Projects using Canva in RajkotProjects using Canva in RajkotEAT — Social Media & Creative Strategy
EAT was an AI-powered meal and nutrition planning platform built for an international audience, looking to strengthen its organic presence. The challenge wasn't simply to publish more content, but to reinvent how the brand showed up online and create a social presence that people wanted to engage with long before they considered downloading the app.
The first step was understanding the brand from the ground up and giving it a distinct identit, one that felt warm, useful, and worth following rather than promotional and transactional. That meant moving away from direct selling and experimenting with content formats that educated, entertained, and built community: carousels, reels, polls, short-form video, seasonal content, lifestyle-led storytelling.
I supported the brand's social media strategy from end to end, beginning with understanding the product, its audience, and the role content needed to play in driving long-term organic growth. I planned weekly and monthly content calendars, researched audience behaviour, monitored performance metrics, and refined the strategy based on engagement insights.
Alongside content creation, I collaborated with clients through regular performance reviews and reporting, ensuring creative decisions remained aligned with business goals. The project reinforced an important lesson: sustainable organic growth isn't built through isolated campaigns. It comes from consistent experimentation, audience understanding, and showing up with genuine value over time. Lumière Skincare - Instagram Content Design System
Lumière is a premium skincare brand that wanted its Instagram presence to reflect the same quality and elegance as its products. Before this project, their feed lacked visual consistency, and the content wasn't converting followers into engaged, loyal customers. The goal was simple: design a complete Instagram content system that felt luxurious, trustworthy, and scroll-stopping — without losing the softness and warmth that skincare buyers respond to. The Approach I built a cohesive visual language using a warm cream, black, and gold color palette to communicate premium positioning at a glance. Nine Instagram posts were designed around short, confident statements about skincare habits and product value, paired with clean product photography. Four Reel cover designs were created to support short-form educational content, and niche-specific templates were developed for Acne, Anti-Aging, Brightening, and Sensitive Skin — allowing the brand to speak to different audience segments. LeoBrain: Content Marketing & Brand Communications
The ATS market is crowded and dominated by established players. Launching LeoBrain into that space was beyond just creating content. It was about building sufficient trust in the market. Before anyone books a demo, they need to believe the product is credible and the brand is worth paying attention to.
My role extended beyond content execution into public-facing brand communications. I planned educational campaigns, collaborated with Sales on revenue-driven initiatives, tracked performance metrics to refine messaging, and created thought leadership assets that strengthened LeoBrain's market positioning.
To strengthen credibility beyond content, I conceived, scripted, produced, and hosted a live webinar on AI versus human judgment in hiring, generating 96 registrations and a 16.7% hike in engagement rate, end-to-end.
One learning this project reinforced: B2B SaaS sales cycles are long. The real goal of content isn't immediate conversion; it's building enough trust that inbound inquiries and demo bookings become a natural outcome. When marketing and sales operate in alignment around the same audience and messaging, that's when the pipeline actually moves. 
