This design is a clean and modern book cover mockup created for a sales-focused brand. The main title “The Signature Sales Script” is bold and easy to read, with a mix of white and yellow text that makes it stand out clearly against the dark blue background.
The cover features a confident and friendly portrait of the author in the center, which helps build trust and connection with the audience. The background has a subtle pattern that adds depth without making the design look busy.
At the bottom, there is a strong yellow banner with the name “Eric Balance” and the subtitle “The Conscious Cash Flow Coach.” This section is designed to highlight the author’s identity and make it memorable.
The design is simple, professional, and focused on clarity. It works well for promoting a sales or business-related book because it feels trustworthy, bold, and easy to understand at a glance.
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Theory was designed for a creative studio that needed something bold and editorial without losing clarity or usability.
The part I loved most was figuring out how to make the site feel visually expressive while still giving the portfolio work room to breathe. Lots of strong type, intentional movement, and little custom details throughout.
Designed + developed in Squarespace 7.1 with custom CSS and JavaScript.
The way the letters stretch and reveal themselves in that typography feels almost cinematic. H3 handles motion blur really well for this kind of editorial animation.
A brand and takeaway concept built around the entire meal: bold packaging, a clear digital menu and a street presence that carries the same identity from counter to customer.
The packaging study uses one carrier with separate pasta, bread and cheese modules. The visual system extends through a $5–$7 pasta menu, uniforms, bags and editorial campaign imagery.
Creative Direction — Mauricio Pontual.
Concept study. Packaging modelled in Blender; campaign imagery developed with AI-assisted tools and art direction.