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LeoBrain: Content Marketing & Brand Communications
The ATS market is crowded and dominated by established players. Launching LeoBrain into that space was beyond just creating content. It was about building sufficient trust in the market. Before anyone books a demo, they need to believe the product is credible and the brand is worth paying attention to.
My role extended beyond content execution into public-facing brand communications. I planned educational campaigns, collaborated with Sales on revenue-driven initiatives, tracked performance metrics to refine messaging, and created thought leadership assets that strengthened LeoBrain's market positioning.
To strengthen credibility beyond content, I conceived, scripted, produced, and hosted a live webinar on AI versus human judgment in hiring, generating 96 registrations and a 16.7% hike in engagement rate, end-to-end.
One learning this project reinforced: B2B SaaS sales cycles are long. The real goal of content isn't immediate conversion; it's building enough trust that inbound inquiries and demo bookings become a natural outcome. When marketing and sales operate in alignment around the same audience and messaging, that's when the pipeline actually moves.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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The logo draws on Ogham, the ancient Irish tree script. Written horizontally as it appeared in Irish manuscripts rather than carved vertically on stone. It sits quietly above the IIMH wordmark.
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Hi! I’m Hassan, a graphic designer from Morocco 🇲🇦✨ I help brands with branding identity, logo design, social media content, and creative solutions that make an impact.
Nice to meet you Hassan
Coretus Technologies | Content, SEO & Brand Communications
Coretus Technologies was growing rapidly, with multiple AI products serving different audiences. The challenge wasn't just creating content; it was building a brand that communicates one credible, trustworthy voice.
I joined as a website content writer, creating SEO-optimised copy for service pages, landing pages, blogs, and case studies that translated technical capabilities into clear business outcomes. As the company grew, my role naturally expanded beyond website content. I gradually took ownership of much of Coretus' public-facing communication, ensuring every piece of content reflected a consistent brand voice and strengthened trust with prospective customers.
A significant part of this involved leading LinkedIn content strategy, maintaining editorial calendars, planning funnel-based content, tracking performance metrics, and refining the content mix based on audience engagement. The strategy combined educational insights, industry trends, employer branding, relatable storytelling, repurposed case studies, and USP-driven product content to build authority while supporting business objectives. I worked closely with the sales team to develop revenue-focused content initiatives, ensuring marketing content addressed customer pain points and complemented sales conversations.
One of the highlights was conceptualising and executing the Ved.AI campaign, positioning the AI assistant as an intelligent website engagement and lead-generation tool through a focused messaging strategy. I'll be sharing a dedicated breakdown of this campaign in a separate case study.
Beyond written content, I scripted explainer videos for Coretus' service pages, ensuring a consistent narrative across both visual and written assets while making complex solutions easier for prospective clients to understand.
The work contributed to 200,000+ LinkedIn impressions, a 200% spike in engagement within just 30 days, stronger brand visibility, and a more cohesive content ecosystem that supported both marketing and business growth.
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