Freelancers using Canva in Rajkot

Freelancers using Canva in RajkotFreelancers using Canva in Rajkot

Projects People

Helping brands find the right words & the right story.

5.0: Rating

5: Followers

Helping brands find the right words & the right story.

Cover image for Hi everyone! 👋
I'm Riya, a

Hi everyone! 👋 I'm Riya, a Copywriter, Brand & Content Strategist, and creative professional from India. Over the past 5+ years, I've been helping brands turn complex ideas into content that builds trust, increases visibility, and drives meaningful business outcomes across SaaS, AI, HR tech, F&B, and editorial media. My work spans the full content spectrum, from SEO website copy and long-form blogs to thought leadership, LinkedIn marketing, social media, and research-led brand communications. With a background in English Literature and research, I naturally gravitate towards connecting with people, simplifying complex ideas, and telling stories that resonate with the right audience. Along the way, I've helped drive a 35% increase in organic traffic, generate 200,000+ LinkedIn impressions, and contribute to a 40% growth in social reach through organic content strategy. I'm joining Contra to meet talented people, collaborate on meaningful projects, and continue growing as a writer and strategist. Looking forward to connecting and seeing where this journey leads!

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Cover image for EAT — Social Media &

EAT — Social Media & Creative Strategy EAT was an AI-powered meal and nutrition planning platform built for an international audience, looking to strengthen its organic presence. The challenge wasn't simply to publish more content, but to reinvent how the brand showed up online and create a social presence that people wanted to engage with long before they considered downloading the app. The first step was understanding the brand from the ground up and giving it a distinct identit, one that felt warm, useful, and worth following rather than promotional and transactional. That meant moving away from direct selling and experimenting with content formats that educated, entertained, and built community: carousels, reels, polls, short-form video, seasonal content, lifestyle-led storytelling. I supported the brand's social media strategy from end to end, beginning with understanding the product, its audience, and the role content needed to play in driving long-term organic growth. I planned weekly and monthly content calendars, researched audience behaviour, monitored performance metrics, and refined the strategy based on engagement insights. Alongside content creation, I collaborated with clients through regular performance reviews and reporting, ensuring creative decisions remained aligned with business goals. The project reinforced an important lesson: sustainable organic growth isn't built through isolated campaigns. It comes from consistent experimentation, audience understanding, and showing up with genuine value over time.

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LeoBrain: Content Marketing & Brand Communications The ATS market is crowded and dominated by established players. Launching LeoBrain into that space was beyond just creating content. It was about building sufficient trust in the market. Before anyone books a demo, they need to believe the product is credible and the brand is worth paying attention to. My role extended beyond content execution into public-facing brand communications. I planned educational campaigns, collaborated with Sales on revenue-driven initiatives, tracked performance metrics to refine messaging, and created thought leadership assets that strengthened LeoBrain's market positioning. To strengthen credibility beyond content, I conceived, scripted, produced, and hosted a live webinar on AI versus human judgment in hiring, generating 96 registrations and a 16.7% hike in engagement rate, end-to-end. One learning this project reinforced: B2B SaaS sales cycles are long. The real goal of content isn't immediate conversion; it's building enough trust that inbound inquiries and demo bookings become a natural outcome. When marketing and sales operate in alignment around the same audience and messaging, that's when the pipeline actually moves.

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Cover image for Coretus Technologies | Content, SEO

Coretus Technologies | Content, SEO & Brand Communications Coretus Technologies was growing rapidly, with multiple AI products serving different audiences. The challenge wasn't just creating content; it was building a brand that communicates one credible, trustworthy voice. I joined as a website content writer, creating SEO-optimised copy for service pages, landing pages, blogs, and case studies that translated technical capabilities into clear business outcomes. As the company grew, my role naturally expanded beyond website content. I gradually took ownership of much of Coretus' public-facing communication, ensuring every piece of content reflected a consistent brand voice and strengthened trust with prospective customers. A significant part of this involved leading LinkedIn content strategy, maintaining editorial calendars, planning funnel-based content, tracking performance metrics, and refining the content mix based on audience engagement. The strategy combined educational insights, industry trends, employer branding, relatable storytelling, repurposed case studies, and USP-driven product content to build authority while supporting business objectives. I worked closely with the sales team to develop revenue-focused content initiatives, ensuring marketing content addressed customer pain points and complemented sales conversations. One of the highlights was conceptualising and executing the Ved.AI campaign, positioning the AI assistant as an intelligent website engagement and lead-generation tool through a focused messaging strategy. I'll be sharing a dedicated breakdown of this campaign in a separate case study. Beyond written content, I scripted explainer videos for Coretus' service pages, ensuring a consistent narrative across both visual and written assets while making complex solutions easier for prospective clients to understand. The work contributed to 200,000+ LinkedIn impressions, a 200% spike in engagement within just 30 days, stronger brand visibility, and a more cohesive content ecosystem that supported both marketing and business growth.

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Crafting modern websites with design and code

5.0: Rating

12: Followers

Crafting modern websites with design and code

Cover image for This design is a clean

This design is a clean and modern book cover mockup created for a sales-focused brand. The main title “The Signature Sales Script” is bold and easy to read, with a mix of white and yellow text that makes it stand out clearly against the dark blue background. The cover features a confident and friendly portrait of the author in the center, which helps build trust and connection with the audience. The background has a subtle pattern that adds depth without making the design look busy. At the bottom, there is a strong yellow banner with the name “Eric Balance” and the subtitle “The Conscious Cash Flow Coach.” This section is designed to highlight the author’s identity and make it memorable. The design is simple, professional, and focused on clarity. It works well for promoting a sales or business-related book because it feels trustworthy, bold, and easy to understand at a glance. #freelancedesigner #branding #personalbranddesign

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Cover image for Digital Course Platform UI/UX Design🚀

Digital Course Platform UI/UX Design🚀

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Modern Website Design for a Premium Ceramic Tile Brand🚀

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I worked on a brand identity project called FlowPulse, which is an AI tool for automating workflows. I designed everything from the start, including the logo, colors, UI cards, mobile screens, and product packaging. I kept the design clean but bold, using violet and teal colors. I really enjoyed exploring the visual style for this project🚀

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interior designer & planner.

New to Contra

interior designer & planner.

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Luxurious bedroom...

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A NEO CLASSIC KITCHEN

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Cover image for THE DUSKY PINK MODULAR KITCHEN

THE DUSKY PINK MODULAR KITCHEN

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THE BURGENDY KITCHEN

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Building brands that stand out and scale.

New to Contra

Building brands that stand out and scale.

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Social Media Post

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Pitch Deck Design

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Stationery Design

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Stationery Design

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Video Editing Specialist

Video Editing Specialist

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instagram reels editor

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Cover image for DHULO💖 (@itz_dhruvil08) • Instagram photos and videos

DHULO💖 (@itz_dhruvil08) • Instagram photos and videos

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Social Media Posts to Boost Your Business 🚀

Social Media Posts to Boost Your Business 🚀

Brand Awareness through Innovative Flyer Design

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Cover image for Creating Creative Youtube Thumbnails

Creating Creative Youtube Thumbnails

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Cover image for Pinterest Marketing and Content Repurposing for Increased Webs

Pinterest Marketing and Content Repurposing for Increased Webs

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Hetal Bhanushali

🌟 Expert Blog Writer & Creative Logo Designer

🌟 Expert Blog Writer & Creative Logo Designer

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Contact craction

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Contact craction

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Contact craction

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Contact craction

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Expert Course Developer & Mathematician

Expert Course Developer & Mathematician

Cover image for Worksheet for kids to understand Discount

Worksheet for kids to understand Discount

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Cover image for TopprLIVE_9_E_CBSE_Maths_Gargi Hadvani_18Feb22_2000 - YouTube

TopprLIVE_9_E_CBSE_Maths_Gargi Hadvani_18Feb22_2000 - YouTube

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Cover image for Innovative Mathematics Curriculum Development

Innovative Mathematics Curriculum Development

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