Crafting Intentional Brand & Web Experiences
Crafting Intentional Brand & Web Experiences
Web & Software Dev Expert
Web & Software Dev Expert
WordPress Expert for Scalable Solutions 🛠️
WordPress Expert for Scalable Solutions 🛠️
Senior Digital Transformation Consultant | Automation, AI, H
Senior Digital Transformation Consultant | Automation, AI, H
WordPress Brand Experience + Booking System
I redesigned a complete brand experience on WordPress using clean typography, a custom color palette, and cohesive visual styling (client’s logo only). The site includes:
an integrated booking system
a smooth, intuitive user flow
SEO-ready structure for better visibility and faster performance
A modern, efficient, high-converting website designed to help the client get found, and booked.
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Did you know that companies with strong internal communication are up to 25–30% more engaged and productive, and that email newsletters remain one of the most trusted channels to build that connection, both internally and externally?
A good newsletter isn’t just about sharing updates.
It’s about creating a feeling: clarity, trust, and a moment that makes people smile.
That’s how brands connect with their teams, their clients… and their communities.
And for creators?
We shape those moments. We turn information into emotion. We make communication human again.
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Adapting SEO for Gemini across the North American market means shifting from old keyword tactics to a more human, structured approach: high-quality articles, clear answers, better intent mapping, and stronger E-E-A-T signals.
It’s a constant process, and it definitely takes more production time, but the traffic gains can be real when your content is understood and surfaced by AI-driven search.
For you, has the transition to Gemini-ready SEO felt easy or more challenging than expected?
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Designed a modern bilingual prospectus for Mustela, integrating both French and English in a balanced, easy-to-read layout.
I worked on the visual structure, typography, color harmony, and overall brand consistency to ensure the content flowed naturally in both languages.
A simple, elegant piece that aligns with Mustela’s soft, trusted brand identity, while remaining informative and accessible.
How do you approach bilingual communication in your own projects?
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Brand Strategist turning complex ideas into clear brands.
New to Contra
Brand Strategist turning complex ideas into clear brands.
A strategic brand identity and website positioning decades of multidisciplinary expertise around a new category: Value Architecture.
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Sometimes a project plunges you into a world completely different from anything you’ve experienced before.
Creating the brand identity for BlackBolt Provisions did exactly that.
The idea at the centre of the brand was something I hadn’t encountered before, but immediately saw the value in: fan recognition.
The challenge was to create a brand that could take people into that world and make a completely new concept feel tangible, relevant and worth paying attention to.
That journey shaped everything from the identity and website to the white paper that explains the bigger idea behind BlackBolt.
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Web designer delivering landing pages made for conversion
Web designer delivering landing pages made for conversion
Conversion optimized landing page for the PLG app (SaaS) Wednesday, newcomer in the influencer marketing landscape. This landing page is used by the inbound and outbound team.
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I've been designing and managing Upfluence's website full time since 2023, creating countless landing pages, boosting CR (BR) by +67%, and making the brand identity evolve with time.
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Brand & Web(UX/UI) Design Specialist
Brand & Web(UX/UI) Design Specialist
