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Jeannine Betts
Montreal, Canada
Crafting Customer-Centric Copywriting
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Blog - Jeannine Betts
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Social Media Case Study
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Social Media Case Study - Samragnee
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SEO Writer(1)
Elody S.'s avatar
Elody S.
Montreal, Canada
Senior Digital Transformation Consultant | Automation, AI, H
New to Contra
Cover image for Adapting SEO for Gemini across the North American market mea...
Adapting SEO for Gemini across the North American market means shifting from old keyword tactics to a more human, structured approach: high-quality articles, clear answers, better intent mapping, and stronger E-E-A-T signals. It’s a constant process, and it definitely takes more production time, but the traffic gains can be real when your content is understood and surfaced by AI-driven search. For you, has the transition to Gemini-ready SEO felt easy or more challenging than expected?
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Did you know that companies with strong internal communication are up to 25–30% more engaged and productive, and that email newsletters remain one of the most trusted channels to build that connection, both internally and externally? A good newsletter isn’t just about sharing updates. It’s about creating a feeling: clarity, trust, and a moment that makes people smile. That’s how brands connect with their teams, their clients… and their communities. And for creators? We shape those moments. We turn information into emotion. We make communication human again.
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Cover image for Designed a modern bilingual prospectus for Mustela, integrat...
Designed a modern bilingual prospectus for Mustela, integrating both French and English in a balanced, easy-to-read layout. I worked on the visual structure, typography, color harmony, and overall brand consistency to ensure the content flowed naturally in both languages. A simple, elegant piece that aligns with Mustela’s soft, trusted brand identity, while remaining informative and accessible. How do you approach bilingual communication in your own projects?
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Worked on a promotional campaign for a Quebec education program from concept and message to graphic design and Meta Ads (Facebook & Instagram). Visuals, messaging, targeting, optimization… a full creative + marketing package. What’s the first thing you look at when judging a campaign : the visuals or the message?
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SEO Writer(1)
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Elva De la Rosa
Chambly, Canada
Engaging Content & French Copywriting Pro
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SEO blog (FR)
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Newsletter (FR)
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Website homepage (FR)
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Email Marketing (FR)
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SEO Writer(1)