Blog - How to Find Influencers with the Help of AI

Our world is becoming more digital with every coming day. Especially with the development of Artificial Intelligence (AI) tools, this newfound digital landscape has impacted many industries, including marketing.

With the rapid growth of AI developments, new digital tools are created using machine learning. Machine learning is a concept where users can input criteria, and the AI will generate a response for them.

The rise of such software has created a wave of fear among many who believe that AI will take over their jobs. Although these kinds of consequences seem very scary and uncertain, there are many ways to adapt to new technology to help your business grow and flourish. You want to be a part of the group that works alongside AI rather than work against it. Similar to the development of the internet, some were very wary, but looking at the world today, it has revolutionized our society.

At this stage, 60% of marketers have used AI in their marketing planning and operations. Using AI can help marketers be more efficient with their time and increase productivity. As a brand, you want to be a part of the revolutionary future of marketing, where using AI can significantly benefit your business. Today's blog will mainly address AI's benefits for influencer marketing.

With the rise of social media platforms such as Instagram, Youtube, TikTok, and website blogs, a new form of advertising has organically formed: influencer marketing.

Influencer marketing is a form of marketing that uses individuals with reach (i.e. influencers) on their social media platforms for endorsements or product mentions and reviews from brands. Influencer marketing includes a variety of influencer types with varying audience reaches ranging from 1,000 followers to over 1 million followers. Social media has shown that individuals are more likely to purchase a product based on a recommendation from someone they follow online than advertisements from traditional marketing. With statistics showing that 28% of consumers are likely to discover new brands from influencers compared to only 13% with conventional TV advertisements, it demonstrates the power of getting your brand to join the influencer marketing train.

Regarding influencer marketing, AI can help brands find influencers by utilizing data-driven influencer selections, improving campaign efficiency, and helping detect influencer fraud.

Data-driven influencer selection: AI can provide a qualitative and quantitative assessment of an influencer using their specific data, offering a real-time data analysis. More specifically, AI can efficiently gather an influencer's follower count on each social platform, their age, gender, location, niche, track performance analytics and previous brand partnerships. This kind of information can help brands assess an influencer and determine if they meet the criteria of their specific campaign requirements. AI can help your brand find the right influencer for particular niches based on data-driven results, increasing the chances of a successful partnership.

Increases Campaign Efficiency: One of the main attractions of AI is how it can improve your productivity and time efficiency. Using AI in influencer selection is no different. It can significantly move along the decision-making process by offering your brand a list of compatible, data-driven chosen influencers based on the criteria you set forth for your campaign. Especially if your brand is newly looking into incorporating influencer marketing into its business plan, using the help of AI tools will drastically simplify the campaign process.

No matter the brand, searching for influencers is a time-consuming process, especially when the needs of your campaign are specific and niche. Incorporating AI allows marketers to focus more on building sustainable relationships with partnering influencers and creating more consistent content.

Detecting Influencer Fraud: With everything being digital in this modern era, there are increased opportunities for fraud. More specifically, it's easier now than ever in influencer marketing to create a fake account, have fake bot followers, and scam those online. Luckily, with the development of AI tools, detecting these counterfeit accounts is becoming possible. This protects your brand as AI can go through mass amounts of data within seconds and categorize and detect fake influencers and bots. These AI features ensure your brand selects influencers with real followers and proper engagement rates.

AI Influencer discovery platforms are networking platforms where brands and influencers can meet. Influencers have the opportunity to create profiles on these platforms as a means of increasing their reach to brands for future collaboration opportunities. Brands, on the other hand, also have the chance to create profiles but can also post their campaigns on these platforms with specific criteria and requirements they need from influencers.

For example, brand X might need a micro-influencer with roughly 50,000 followers within the gardening niche and has previous experience working with brands. An AI-based platform, such as Reeel.ai, will then generate a list of matching influencers ranging from most compatible to least based on the requirements given by the brand, simplifying the selection process. Platforms such as Reeel.ai also give brands and influencers the space to communicate with one another, as well as certainty regarding quality content and payment. Payments are only processed through the platforms once the brand is satisfied with the content creator by the influencers.

No matter the experience level your brand has working with influencers on campaigns, looking into working with AI-powered discovery platforms would give you an edge with access to real-time data on multiple influencers at once, give you insightful and data-based influencer choices for your specific campaigns, and give you a safe platform to communicate with influencers, as well as guarantee quality content and payments.

If your brand is new to the influencer marketing world, jumping straight onto an AI discovery platform will offer you the same benefits as above while simultaneously directing your brand through the influencer campaign process with data-driven results and safety.

There are many predictions for how AI will continue to reshape the industry. The evolution of AI is a day-by-day game with new features coming out faster than you can grasp. Some examples of those that are rising in popularity include:

Content optimization

AI-driven content recommendations

Predictive analytics for campaign success

Forecasting engagement and reach

Adjusting strategies in real-time

AI-enhanced content creation

AI-generated captions and descriptions

Visual recognition and tagging

To stay competitive in today's digital age, embracing AI is encouraged for businesses rather than fighting it. Allow your team to increase their efficiency and productivity by incorporating AI tools. If your brand makes an effort, you'll already be ahead of the game. The question is, are you ready?