A high-retention VSL-style sales video created for an AI automation agency, combining talking-head footage, direct-response storytelling, motion graphics, kinetic typography, B-roll, visual effects, and strategic pacing.
The goal was to turn a long-form sales script into a dynamic video that keeps viewers engaged while clearly communicating the business opportunity, pain points, offer, proof, and CTA.
I structured the edit around the script’s key beats, using visual changes and motion to maintain attention throughout the video. Talking-head sections are supported with relevant B-roll, animated text, graphics, screen-style visuals, transitions, and emphasis effects to reinforce important points rather than simply decorating the footage.
Editing Focus
• Direct-response VSL editing
• Talking-head editing
• Retention-focused pacing
• Kinetic typography and motion graphics
• B-roll selection and visual storytelling
• Animated statistics and key claims
• Dynamic transitions and visual effects
• Sound design and music
• Strategic emphasis on hooks, proof, offers, and CTAs
• Professional color correction and finishing
The edit was designed to feel fast, modern, and engaging while still allowing the sales message to remain clear and easy to follow.
My Role: Video Editor & Motion Designer
Style: VSL / Direct Response / AI & Automation
Focus: Video Editing • Motion Graphics • Kinetic Typography • Storytelling • Retention • Sales Creative
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Facebook Ad Creative - Product-Focused Social Advertising
Created a fast-paced Facebook ad for a Liverpool football jersey, designed specifically for social media and paid advertising.
The creative focuses on making the product visually engaging within the first few seconds while maintaining a strong football-inspired aesthetic throughout the video.
Creative Approach
Product-focused visual storytelling
Fast-paced, social-first editing
Dynamic cuts and transitions
Motion graphics to enhance the visuals
Strong product presentation and branding
Music and sound design to build energy
Clear visual flow designed for mobile viewing
Facebook/Meta-ready advertising format
The goal was to take straightforward product footage and turn it into a scroll-stopping paid social creative that feels energetic, polished, and native to the platform.
My Role: Video Editing • Motion Graphics • Paid Social Creative • Product Advertising • Sound Design
Tools: Premiere Pro • After Effects
This project showcases my approach to creating performance-focused social ads that combine strong editing with creative direction.
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A modern SaaS product video created for FOS, combining professional video editing, motion graphics, product visuals, and dynamic storytelling.
The goal was to present FOS’s product in a way that feels modern, engaging, and easy to understand while maintaining the polished visual language expected from a technology brand.
I built the edit around strong pacing and visual rhythm, combining clean cuts with animated graphics, UI/product elements, transitions, and carefully timed motion to guide the viewer through the story.
The motion graphics were used with purpose, bringing attention to key features, simplifying information, and giving the product a more dynamic visual presence.
Rather than relying on static screen recordings or basic transitions, the edit uses movement and visual hierarchy to keep the viewer engaged and make the product easier to understand.
The final result is a polished SaaS-style product video designed to communicate clearly while maintaining a premium, high-energy feel.
Client: FOS
My Role: Video Editor & Motion Graphics Designer
Style: SaaS / Product Video / Motion Design
Focus: Video Editing • Motion Graphics • UI Animation • Product Storytelling • Visual Transitions
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A documentary-style customer story built to feel authentic, cinematic, and emotionally engaging while keeping the narrative concise and focused.
The edit was crafted around real interview moments, using the speakers’ natural delivery to build a clear story rather than relying on a heavily scripted or overly commercial approach.
I carefully selected and structured the strongest soundbites to create a natural narrative flow, while using B-roll and supporting visuals to add context, emotion, and visual variety.
The pacing was intentionally designed to keep the story moving without making it feel rushed.
Clean cuts, thoughtful transitions, visual continuity, and well-timed B-roll help maintain engagement while allowing the interview subjects and their story to remain the focus.
I also focused on creating a polished cinematic feel through rhythm, audio flow, visual composition, and overall consistency,: turning raw interview footage into a professional customer story that feels genuine while still representing the brand at a high level.
My role: Video Editor
Style: Documentary / Customer Story / Brand Film
Deliverable: 16:9 Long-Form Video
Video Editor & Storyteller | AI Creative Workflows
New to Contra
Video Editor & Storyteller | AI Creative Workflows
A long-form, documentary-style YouTube video on the diamond industry and the idea that diamonds are rare. I edited the full video, from story structure and pacing to B-roll, kinetic typography and motion graphics, sound design, music, color grading and clean audio. The aim was to turn a complex topic into a clear, gripping story that holds attention to the end.
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D.I.C. Meeting, Dubai: event recap. A 67-second corporate highlight film of the partnership signing between Uniphore (The Business AI Company) and Xceed in Dubai. It opens on the Dubai skyline at golden hour, moves through the branded venue and the guests arriving, and builds to the key moments: the signing, the handshake and the group photo. It closes on the city at night. Cut to music with a clean, premium grade so a one-day business event looks polished and ready for LinkedIn and company channels.
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GoSalify: “6 Hours, 3 Leads”. A 30-second vertical ad for an AI sales-prospecting tool, made for B2B founders who do their own outbound. It opens on the 1 AM grind: 40 tabs, a generic “Hi {FirstName}” email, 0 replies. Then GoSalify arrives and flips it: it spots who’s ready to buy, writes the first line, and the replies roll in, ending with a meeting booked. The problem plays out in dark neon kinetic type, and the solution in GoSalify’s own light brand look. Every cut lands on an original 140 BPM soundtrack, and the whole ad works on mute.
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A punchy animated announcement for a brand: kinetic typography, a glowing 3D-style “#1” reveal and a smooth leaderboard animation. Designed and animated in After Effects for social feeds.