Toyo Tires Trailpass is an outdoor, off-road, overlanding community gathering started in 2024 at Holcomb Valley Ranch.

I created this logo intro animation for TOYO TYRES (a multinational tire and rubber products company based in Costa Mesa, California) on a tight deadline — just 3 days before their launch. It was a fast-paced challenge, but also a fun and rewarding project that is proudly featured on their website https://www.trailpassoverland.com/

Client Brief: The client approached me with an urgent request to create a short and engaging animated logo intro/promo for their upcoming event. They had a clear vision for the concept and needed a quick turnaround within 3 days.

Received design assets and logo directly from the client.

Tasked with bringing the client’s concept to life through animation.

Focused on creating a whimsical, adventurous tone as envisioned by the client.

Infused the animation with movement, personality, and charm to reflect the playful spirit of the event.

Added sound effects to enhance the overall vibe and match the energy of the event.

Maintained clear and consistent communication with the client to ensure alignment throughout the tight 3-day timeline.

Outcome: Within 3 days, I delivered a vibrant, playful logo animation that matched the client’s vision and event theme perfectly. The animation effectively highlights the event’s outdoor spirit while maintaining the brevity and clarity required for promotional use. It was designed to be versatile across platforms, making it suitable not only for event presentations but also for use on social media to help boost visibility and engagement.

This enthusiast-driven event celebrates adventure travel in a fun, family-friendly atmosphere and is free and open to the public, welcoming everyone from beginners to seasoned travellers. Guests can explore vehicles on display, attend free workshops, enjoy a camp cooking demo, watch an outdoor movie, and enter a large product giveaway. The event also offers opportunities to connect with fellow adventurers, participate in hands-on activities, camp overnight, and shop for exclusive merchandise and apparel on-site.

Toyo Tire U.S.A. Corp., headquartered in Costa Mesa, California, is the U.S. marketing and sales arm of the global Toyo Tires® brand, known for innovation, quality, and performance. Since 1966, it has offered a wide range of premium replacement tires for cars, SUVs, trucks, and commercial vehicles—many built in its Georgia factory. Popular product lines include Proxes®, Open Country®, Celsius®, and Extensa®. Backed by integrated marketing and major sponsorships like UFC® and NASA, Toyo Tires connects with fans through social media and a broad dealer network across the country.