Projects using Adobe After Effects in PunjabProjects using Adobe After Effects in PunjabA high-retention VSL-style sales video created for an AI automation agency, combining talking-head footage, direct-response storytelling, motion graphics, kinetic typography, B-roll, visual effects, and strategic pacing.
The goal was to turn a long-form sales script into a dynamic video that keeps viewers engaged while clearly communicating the business opportunity, pain points, offer, proof, and CTA.
I structured the edit around the script’s key beats, using visual changes and motion to maintain attention throughout the video. Talking-head sections are supported with relevant B-roll, animated text, graphics, screen-style visuals, transitions, and emphasis effects to reinforce important points rather than simply decorating the footage.
Editing Focus
• Direct-response VSL editing
• Talking-head editing
• Retention-focused pacing
• Kinetic typography and motion graphics
• B-roll selection and visual storytelling
• Animated statistics and key claims
• Dynamic transitions and visual effects
• Sound design and music
• Strategic emphasis on hooks, proof, offers, and CTAs
• Professional color correction and finishing
The edit was designed to feel fast, modern, and engaging while still allowing the sales message to remain clear and easy to follow.
My Role: Video Editor & Motion Designer
Style: VSL / Direct Response / AI & Automation
Focus: Video Editing • Motion Graphics • Kinetic Typography • Storytelling • Retention • Sales Creative 
