Market Research Projects in PunjabMarket Research Projects in PunjabStrategic Competitor Analysis: Wealth Consolidation & Reporting Platforms
Project Overview
Executed a comprehensive market intelligence and competitor benchmarking study evaluating 11 leading global platforms in the wealth consolidation, reporting, and family office technology space (including Addepar, QPLIX, Masttro, Altoo, Landytech, and SS&C Black Diamond).
The objective of this engagement was to synthesize macro market dynamics, map regional regulatory environments, evaluate platform architectures across bankable and non-bankable assets, and deliver an executive-level strategic roadmap for platform positioning, AI integration, and ecosystem design.
Key Deliverables & Strategic Highlights
Macro Market Intelligence & Sizing: Analyzed global software growth trajectories (projected expansion from $5.5B in 2024 to $12.1B+ by 2030 at a ~14% CAGR) along with regional breakdowns (North America, Europe, APAC) and key demand drivers like generational wealth transfer and regulatory compliance (GDPR, FinSA, SEC).
Deep-Dive Competitor Benchmarking: Evaluated 11 platforms across functionality, data ingestion models (OCR/AI statement parsing vs. custodian API feeds), asset class support (public, private equity, real estate, collectibles), and pricing structures.
SWOT & Feature Matrix: Built structured comparative visual models highlighting platform differentiators—ranging from US enterprise scale to European compliance automation and luxury-grade visual interfaces.
Strategic Recommendations: Formulated actionable strategies across five key operational pillars:
-Platform Positioning: Integration of governance and entity visualization (ORCA/Altoo style) into reporting workflows.
-UX & AI Enablement: Implementation of predictive alerts, smart anomaly detection, and natural language query interfaces.
-Geographic Target Growth: Expansion roadmaps focused on high-trust jurisdictions (Switzerland, DACH, UK) and rapid-growth APAC markets.
-Ecosystem Design: Open API architecture bridging multi-custodian data feeds directly to automated general ledger accounting.
-Monetization Architecture: Tiered, AUM-based, and modular pricing frameworks.
-Executive Data Visualization: Synthesized the multi-page analysis into a high-impact, dark-mode visual infographic layout optimized for C-suite presentation and digital showcase.
Scope & Core Skills
Services Provided: Market Research, Competitive Strategy, Financial Technology Analysis, Strategic Planning, Data Visualization.
Deliverables: Full Strategic Benchmark Report (PDF) + Executive Presentation Visual (4:3 Graphic). Project: Event Planners Database Research – Washington, USA
Successfully researched and compiled a comprehensive database of Event Planners and Wedding Planners in Washington State, USA.
Collected key details including company name, domain, LinkedIn profiles, address, contact information, and decision-maker data.
Delivered clean, structured, and verified data in Google Sheets for targeted outreach and business development.
Focused on accuracy and relevance for the events industry.
Tools Used: Google Sheets, Advanced Web Research, Data Verification AES ( American Eagle Solutions ) operates in the renewable energy sector, providing advanced energy storage systems and sustainable power solutions. Delivered a strategic rebranding project for AES, covering competitive analysis, brand mapping, logo design, and brand guidelines. By evaluating the brand against key market values such as innovation, professionalism, sustainability, and customer-centricity, I helped define a clearer positioning and develop a more credible, research-led identity system for future growth. 
